Senior Specialist Buyer eCommerce - EM South at adidas Group

Purpose & Overall Relevance for the Organization

• To support the execution of the product and assortment strategy for the eCOM channel. The role is responsible for a wide range of tasks related to range building, online product launches, analytics, and seasonal trading.
• This individual will collaborate closely with cross-functional digital teams at both hub and cluster level and will interact frequently with Digital Marketing, Trade & Allocation, and CTC Teams.

Key Responsibilities

• Create weekly online product insight reports (conversion, traffic, sell-through, search trends) and present findings during digital trade meetings.
• Monitor online product performance, highlighting bestsellers, underperformers, and stock-outs with recommended actions.
• Review ATP availability, and replenishment needs weekly, suggesting top-ups, or markdowns in line with commercial strategy.
• Support in building the eCOM assortments for Inline seasonal ranges, GFO, and clearance product based on digital requirements and commercial opportunities.
• Support the eCOM team on digital campaign execution including product selection for drops, promotions, weekly offers, and brand moments.
• Work closely with Brand, Digital Marketing, and CX teams to plan and support online product launches and seasonal storytelling.
• Conduct seasonal competitor comp shops focused on digital pricing, assortment, and UX (product presentation, navigation)
• Maintain awareness of global trends and consumer behaviour, providing insights relevant to online merchandising and product strategy.
• Partner closely with Concept Stores, Digital Marketing, Brand and CTC teams to ensure accurate representation of product online.
• Manage the local production process, ensuring eCom-specific product needs are briefed and delivered on time.
• Coordinate product shoots, including sample readiness, styling direction, and adherence to brand guidelines. Ensure all final imagery meets quality, brand and commercial requirements for online use.

Key Relationships

• eCOM Merchandise Buyer and T&A teams
• Digital Marketing, Brand & CX teams
• Cluster and HUB CTC teams
• Local Sourcing team
• Retail teams

Knowledge, Skills and Abilities

• Excellent understanding of range & assortment building: a proven record of building compelling assortments balancing out brand & commercial ambitions
• Intermediate knowledge of data analysis and interpretation, must understand how to tell a story with data
• Strong presenting skills
• Excitement around product and knowledge of the sports industry
• Ability to use MS Word, PowerPoint
• Ability to communicate effectively in English, both written and verbal.
• Strong attention to detail
• Ability to exercise good judgment and decision-making skills
• Ability to work collaboratively within a team
• Ability to work under pressure.
• Demonstrate an ability to guide through complex and ambiguous environments

Requisite Education and Experience / Minimum Qualifications

• Relevant tertiary qualification
• 3 – 4+ years of working experience within a Buying Department of a medium-large size retail/ecommerce organization.