Senior Specialist PR & Comms: Sports at MultiChoice

Key Performance Objectives;

Strategy Execution;

• Implement the overarching PR and communications strategy for the sports verticals, with a particular focus on the Premier League.
• Monitor KPIs in collaboration with data, social media, and marketing teams, aligning them with overall business objectives.
• Formulate a detailed content calendar synchronised with sports events, tournaments, local entertainment, and cultural occasions relevant to diverse African markets.
• Ensure a balanced content mix, encompassing promotional material, engaging visuals, user-generated content, and educational resources.
• Plan, coordinate, and execute events that promote Showmax's sport offerings, with a focus on South Africa.

Operational Delivery;

• Brief and manage PR agencies as required.
• Write press releases and content for Showmax platforms.
• Distribute press releases to sport media.
• Work with regional agencies to highlight Showmax’s sport offering.
• Work with the PR team to support additional PR campaigns in South Africa.
• Provide support to the marketing managers, social media team and agency teams to ensure efficient workflow.
• Ensure that content is rolled out on time.
• Manage external agency teams to deliver effectively.
• Assist in running internal and external events for sport as well as local entertainment.
• Work closely with social media teams, marketing, SuperSport and other relevant business units

Qualifications;

• Diploma in Journalism or Media studies or similar
• Degree will be advantageous

Experience & required skills;

• 3-5 Years experience in PR and communications, social media, digital marketing
• Experience in sport and entertainment marketing
• Experience in events management
• Excellent personal communication and diplomatic skills
• Working knowledge of various Social Media platforms, Business infrastructure systems and MS Office
• Ability to relate convincingly and credibly with peers;
• Ability to conceptualise and implement communication tools;
• Demonstrable competency in planning and execution;
• Outstanding organizational and leadership abilities
• Excellent interpersonal skills

Technical Competencies;

• Change Management Communication
• Media Monitoring and Analysis
• Crisis Communications
• Measurement and Analytics
• Branding and Message Consistency
• Digital Analytics
• Event Planning and Management
• Content Creation
• Public Relations Campaign Management