Defy Appliances (Pty) Ltd is Southern Africa’s largest manufacturer and distributor of major domestic appliances. The company markets its products under the Defy brand and offers the consumer a full range of kitchen, laundry and small domestic appliances.
Established in 1905, Defy made its debut by manufacturing the first electric stove in South Africa. I...
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Create long-term and short-term product range plans
To maintain the Key product development files: NPI, SKU Monitor, Model retail pricing target, Product Introduction Calendar
To support the co-ordination of new product development issues
To monitor, manage and communicate internally all relevant legislations affecting all products
To work closely with the production plants providing product briefs and to guide them on product design, feature trends and to keep to date on market related costs
To provide effective and timely communication and support to internal customers such as Sales, Customer Support, Supply Chain and Service teams on all product related issues including: performance, market positioning, technical and commercial issues to ensure internal customers are up to date with all product related issues
To manage and provide reports on the SKU count and commercial performance of the ranges. Take necessary actions to improve performance or discontinue models to maintain a competitive range that is appealing to our retail customers
To develop marketable communications concepts backed by qualified data capable of supporting potential product promotional claims
MINIMUM REQUIREMENTS
BSc Degree in Engineering
Thorough understanding of the relevant market and a good understanding of the commercial environment and commercial relationships which can be incorporated into product strategies
Creativity combined with excellent analytical skills coupled with attention to detail and advanced problem-solving skills
Effective interpersonal skills including ability to establish and develop good business relationships
MS Outlook, Excel, PowerPoint, and SAP
Excellent communication and presentation skills
A clear understanding of South African consumer behaviour, current and future trends and technologies
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