Senior Specialist: Solutions/Product Marketing at Liquid Telecom South Africa

Senior Specialist: Solutions/Product Marketing

To lead the development and management of Group Marketing Service Hub solutions / product marketing function. Responsible for strategic guidance, advice and support on offer creation, GTM, product launches and campaigns.

Duties and responsibilites include (not limited to):

• Work with the product management team to articulate and translate product strategies objectives into go to market plans supported by marketing campaigns that drive market awareness and revenue growth and position Liquid Telecom as a digital service provider.
• Serve as a subject matter expert on messaging and positioning of products and solutions to ensure clear messaging through the launch process and throughout the marketing mix.
• Own the development and ensure execution of solutions/product launches and marketing campaigns, sales enablement and content.
• Develop and execute sales enablement programmes including relevant collateral and training, blueprint buyer journeys and map buyer decisions at each stage of the buying cycle.
• Provide marketing support on major bids.
• Identify, create and implement best practices for product and portfolio management.
• Utilise business intelligence to understand buying behaviours to ensure solution sets match market and customer requirements.
• Engage with product management team and across the business to lead the development of product and trend related thought leadership and marketing collateral, including but not limited to white papers, opinion pieces, value propositions, Brochures, datasheets, presentations, website copy.
• Create specific lead / revenue generating and customer engagement programmes including promotional offers, direct mailers, webinars, podcasts, bid and proposal content, etc.
• Support the development of case studies on key projects / clients to help us increase relevance and drive credibility and interest.
• Partner closely with marketing and product team to ensure alignment of priorities and programs and to leverage initiatives.

Minimum Requirements

Qualifications

• Postgraduate degree in marketing or business management.

Job Related Experience Required

• At least 3 years’ experience developing product marketing strategies and launching new products within the telecommunications industry.
• Ability to read, interpret, and understand strategy documents and translate into marketing goals and plans.
• Knowledge of product management and marketing best practices.