SEO and Content Specialist | Contract at IQbusiness

Job Description

• iqbusiness is seeking to employ an SEO and Content Specialist on a 12-month contract to collaborate with an international client from our offices in Welgemoed, Cape Town, Northern Suburbs. This is a hybrid role (3 days on-site; 2 days WFH).
• This role combines technical SEO implementation with engaging content creation, ensuring a strong and cohesive digital presence across platforms. The SEO and Content Specialist will be based in Cape Town, working closely with global stakeholders to bridge the gap between optimisation and compelling storytelling. The ideal candidate will have experience in both technical SEO and content development, with the versatility to adapt to the evolving landscape of AI-powered search and large language models.

Key Responsibilities

SEO and Technical Optimisation

• Conduct on-page SEO audits and implement optimisation recommendations, including meta tags, headers, internal linking, and URL structures
• Perform technical SEO tasks such as site speed optimisation, structured data implementation, and crawlability improvements
• Monitor and analyse search rankings, organic traffic, and conversion metrics using tools like GA4, Search Console, and SEO platforms
• Conduct keyword research and competitive analysis to inform content strategy

Content Creation and Strategy

• Produce high-quality, SEO-optimised content including blog posts, landing pages, and web copy
• Develop content briefs that balance search intent, user needs, and business objectives
• Edit and optimise existing content for improved performance and relevance
• Ensure content aligns with brand voice while meeting SEO best practices

LLM and AI Search Optimisation

• Adapt content and markup for visibility in AI-powered search experiences (ChatGPT, Perplexity, Google AI Overviews, etc.)
• Implement structured data and semantic markup to enhance content understanding by LLMs
• Test and refine content for accurate citation and representation in AI-generated responses
• Stay current with emerging best practices for LLM discoverability and attribution

Required Qualifications

• 3-5 years of experience in SEO with demonstrated technical and content capabilities
• Strong writing and editing skills with a portfolio of published content
• Proficiency with SEO tools (Ahrefs, SEMrush, Screaming Frog, or similar)
• Some working knowledge of HTML, CSS, and basic web technologies
• Understanding of schema markup, structured data, and semantic SEO
• Familiarity with Wordpress CMS platform
• Analytical mindset with ability to interpret data and make data-driven decisions

Preferred Qualifications

• Experience optimising content for AI search products and language models
• Understanding of natural language processing and how LLMs interpret content
• Familiarity with prompt engineering and AI content tools
• Experience with conversion rate optimisation (CRO)
• Background in digital marketing or communications