SEO Manager (SB 09) at Werkie

Key Responsibilities:

SEO Strategy & Content Planning:

• Develop and maintain a data-driven SEO strategy aligned to business objectives.
• Build keyword frameworks across commercial, informational, and transactional intent.
• Plan content clusters, pillar pages, and internal linking structures.
• Align content planning with SERP features and AI-driven search platforms.
• Collaborate with writers, designers, and developers for SEO-first execution.
• On-Page SEO (Quality Control & Optimisation):
• Conduct on-page SEO audits and enforce best practices.
• Quality control of titles, metadata, headers, schema, and internal linking.
• Oversee content structure, readability, and topical depth.
• Manage Core Web Vitals, indexability, crawl efficiency, and page speed.
• Maintain and optimise existing content to protect and improve rankings.

SEO Maintenance & Performance Management:

• Monitor rankings, organic traffic, crawl health, and indexation.
• Identify and resolve content decay, cannibalisation, and technical issues.
• Run ongoing optimisation cycles for priority pages.
• Implement structured data and advanced on-page enhancements.

Off-Page SEO Management & Quality Control:

• Plan and manage off-page SEO strategy including link acquisition and digital PR.
• Brief and manage off-page consultants and outreach partners.
• Quality-control backlinks for relevance, authority, and compliance.
• Prevent toxic link exposure and ensure adherence to Google guidelines.

Off-Page Communication & Reporting:

• Serve as the primary SEO contact for off-page partners.
• Track backlink growth, authority metrics, and referral traffic impact.
• Produce clear SEO performance reports for stakeholders.
• Translate SEO data into actionable business insights.

Job Requirements:

• Minimum of 3 years’ experience in the SEO field (on-page and off-page).
• Strong technical on-page SEO expertise.
• Proven experience managing off-page SEO and vendors.
• High attention to quality control and SEO governance.
• Data-driven analysis and reporting capability.
• Up-to-date knowledge of Google updates and AI search trends.
• Marketing qualification is advantageous but not required.
• Computer literate with proficiency in Microsoft Office Suite.

Key Characteristics:

• Highly adaptable and agile in a constantly evolving digital environment.
• Ability to stay motivated and keep teams aligned during change.
• Strong analytical thinking and problem-solving skills.
• Detail-oriented with a structured approach to execution.
• Proactive, quality-focused, and performance-driven.