SEO Specialist - Midrand, Cape Town) at Accenture

Job Description

We are seeking an SEO Specialist to work on a portfolio of various clients and brands. The successful candidate must have a good background in the digital and data & media space and up to date knowledge in the SEO/Optimisation/UX field of digital marketing. It is imperative that the successful candidate keeps abreast with all changes and growth in the industry by doing constant reading and upskilling, as well as keeping all necessary qualifications/certifications up to date.

Responsibilities (include but are not limited to):

• Develop SEO strategies and optimise sites to drive growth for a range of well-known clients
• Perform keyword research in coordination with client business objectives to optimise existing content and uncover new opportunities for paid media
• Run with content auditing and provide content and keyword strategies
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific (content strategy for client, optimising and uploading content)
• Assist with development and execution of communication/content strategies via social communities in coordination with SEO goals
• Research and implement search engine optimisation audits
• Administer search engine programmes (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects
• Conduct Technical Site Audit (SEO) and recommendations to identify, plan, and implement technical SEO recommendations for websites including:
• Site architecture, page load speed and content optimization
• Site migrations, Conversion optimization and redesigns
• Off-site SEO
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords and organic traffic
• Implement link building campaigns in coordination with client SEO goals
• Monitor and evaluate search results and search performance across the major search channels for monthly reporting and recommendations
• Assist on client pitch/proposal creation
• Explain technical terminology and processes
• Competitor analysis and research
• Keep abreast of industry changes within industry best practice

Qualification / Experience / Skill:

• Relevant tertiary qualification
• Proficient in MS Office (i.e. Word / Excel / PowerPoint / Keynote etc.)
• Minimum 3 years’ experience as an SEO Specialist
• Advertising Agency experience will be advantageous
• Experience with UX best practices, strategy, and research
• Sound technical SEO background and thorough understanding of its place in the digital marketing portfolio
• Understand the fundamentals of web analytics
• Google Analytics/AdWords Certified
• Knowledge of Google Search Console and Google Tag Manager
• Knowledge of SEO Tools: Ahrefs, SEMrush, Screaming Frog and Bright Local
• Good to have - HTML background
• Good to have - Proficiency in Data Studio
• Good command of the English language (both verbal and written)
• Strong organisational and planning skills
• Strong time management skills
• Strong project management skills with the ability to prioritise and make progress on multiple concurrent projects as well as share progress with your team

Personal Attributes:

• Team player with the ability to work independently
• Ability to remain calm in a fast-paced environment
• Proactive
• “Out of the box” creative thinker
• Resilient
• Confident
• Accountable
• Solution driven / problem solver
• Deadline driven
• Meticulous with attention to detail
• Other: Comfortable to work on-site (office) and comfortable to work on alcohol brands