SEO Strategist at Ogilvy South Africa

• The best candidate will be an all-rounder with the ability to combine technical, on page and off-site elements together to the best possible effect.

Key responsibilities:

• Plan, develop and implement effective SEO strategies specific to client business objectives, from start to finish comprising of technical, on page and off-site organic elements
• Ensure all client websites are performing at world class standards and that organic search traffic is consistently growing into revenue. Manage client expectations, deliverables and communication
• Work closely with specialist departments such as Data & Technology, UX and Paid Media to achieve the main goal, while also communicating daily with Project Managers and Account Managers
• Build and execute successful SEO strategies as well as manage the full reporting cycle showing maximum value
• Perform organic audits identifying broken elements as well as areas of opportunity. Make core recommendations from a technical SEO perspective, On Page SEO perspective as well as to plan and execute and extensive outreach campaign to gain quality backlinks (Off-Site)
• Conduct technical health checks and identify new search engine algorithm updates to ensure strategies stay relevant according to SEO best practices
• Be able to provide organic recommendations in a clear and concise manner to clients and developers and implement SEO fixes via a CMS where developer resources aren't available
• Versatile and creative reporting which disrupts traditional reporting methods to stay ahead of the game, keep clients happy and consistently drive to produce better results

Qualifications and skills:

• Min 3 years experience in SEO in a respected agency or on the client side
• Experience identifying technical fixes as well as identifying missing technical elements
• SEO copywriting experience where keywords where contextually implemented
• Knowledge of link building and how links can be strategically generated
• SEO auditing and competitor analysis
• Ability to formulate SEO strategies with auditing and competitor analysis data

Tools:

• Google analytics
• Google search console
• Google Data Studio
• Google my business
• Screaming frog
• SEMrush
• AHRefs
• Backlink analysis tools
• Various speed & load time checking tools
• AMP tools
• Strong understanding of HTML, JavaScript and CSS, while actual coding ability would be advantageous
• Experience with CMS such as WordPress, Drupal, Umbraco, Joomla etc.
• Have impeccable attention to detail
• Strong organisational skills and ability to always meet deadlines
• Adaptable to change and able to multi-task
• Drive to learn and ask questions of management and senior team members
• Carry a proactive approach to working and not a reactive approach
• Strong analytic skills which result in the ability to relate results to client business objectives
• Advanced computer skills (Word, Excel, PowerPoint)
• Strong English copywriting and verbal communication skills (including presentation skills)