KingMakers is the leading sports and digital entertainment platform company across the African continent.
We are focused on creating opportunity. Opportunity that allows individuals and communities to realize their dreams – to be the best they can be. Opportunities to grow, to change, to build a business, to make a difference. Opportunity for individual...
Read more about this company
We are seeking a Social Media Specialist to drive our social media presence and engagement through compelling, betting-related content. This role is perfect for a creative and results-driven individual with 3-4 years of specialist experience in social media management, particularly within an interest in sports, gaming, or betting industries. You will be responsible for crafting engaging content, growing our online communities, and executing data-driven social media campaigns that resonate with sports betting audiences.
Key Responsibilities
Develop and execute a dynamic social media content strategy in alignment with the SuperSportBet brand and marketing goals
Create and curate high-quality, betting-related content, including posts, graphics, short-form videos, and live updates across platforms like Facebook, Twitter, Instagram, TikTok, and YouTube
Engage with the online sports betting community, responding to comments, messages, and trends in real time to enhance brand interaction
Monitor and analyze social media performance using analytics tools to optimize content strategy and improve key metrics such as engagement, reach, and conversion
Stay ahead of social media trends, sports events, and betting industry developments to ensure timely and relevant content
Collaborate with the design and content teams to create visually compelling and high-impact social media campaigns
Work closely with the brand, marketing, and performance teams to align social media efforts with broader business objectives
Manage and execute paid social media campaigns to drive engagement and acquisition
Identify and collaborate with influencers, sports personalities, and brand ambassadors to amplify SuperSportBet's presence
Requirements
3-4 years of experience as a social media specialist or similar role, ideally within sports, gaming, or betting industries
Deep understanding of sports betting culture, terminology, and audience behavior
Strong creative skills with experience in crafting compelling, sports-related social media content
Hands-on experience with social media platforms, scheduling tools, and analytics (e.g., Meta Business Suite, Canva, CapCut, Twitter Analytics, TikTok Creator Studio, Hootsuite, or Sprout Social)
Proficiency in creating and editing short-form videos for platforms like TikTok, Instagram Reels, and YouTube Shorts
Ability to analyze social media data and translate insights into action
Knowledge of social media advertising, including campaign setup, audience targeting, and performance tracking
Strong copywriting and communication skills
Ability to work in a fast-paced environment and react quickly to trending topics in sports and betting
Passion for sports and a keen interest in live sporting events
Gmail
Yahoomail