Social Media and Design Specialist at Business and Arts South Africa(BASA)

 Key Responsibilities 

Campaign & Content Strategy 

• Lead the development and execution of impactful digital campaigns. 
• Manage paid media and optimise performance across the digital funnel. 
• Plan and manage the weekly content calendar, ensuring alignment with organisational messaging and campaigns. 

Content Creation 

• Write compelling copy tailored to diverse audiences across digital platforms. 
• Design visual campaign materials including event branding and social media assets. 
• Create, manage, and maintain a content asset bank (images, videos, testimonials, templates). 

Social Media Management 

• Curate and post platform-specific content for LinkedIn, Facebook, Instagram, TikTok, and X. 
• Monitor social media trends and adjust content to stay current and engaging. 
• Manage community engagement—respond to comments and messages professionally and in a timely manner. 

Brand & Visual Identity 

• Uphold and evolve BASA’s brand voice and visual identity across all touchpoints. 
• Ensure consistency in design, tone, and messaging. 

Analytics & Reporting 

• Track content and campaign performance using platform analytics and KPIs. 
• Compile performance reports and deliver actionable insights to refine strategies. 

Collaboration & Innovation 

• Work collaboratively with the team to conceptualise and execute creative campaigns. 
• Stay up to date with industry trends and share recommendations on best practices and innovation. 

Requirements 

• Proven experience in content creation and social media management. 
• Creative thinker with strong copywriting, graphic design, and content editing skills. 
• Proficiency in Canva or other design/video editing platforms. 
• Strong understanding of key social platforms and digital tools. 
• Excellent communication, attention to detail, and ability to manage multiple projects. 
• Self-motivated and comfortable working independently and collaboratively. 

Interested candidates are invited to submit the following: 

• A detailed CV 
• A digital portfolio showcasing both written and visual work