Social Media Coordinator at TFG (The Foschini Group)

Key Responsibilities:

• To plan, schedule & post branded content across owned social media channels based on marketing & promotional calendar
• Manage  the above content through monthly social media & paid schedules
• To plan & share branded content across external partner social media channels (malls, media titles, etc)
• Manage brand & product placement to deliver on strategic omni-channel objectives
• Build & manage relationships within collaborations & influencers
• Community management, customer engagement & daily conversations on social media
• Liaising with customer service, logging of daily complaints & online reputation management
• Amplify messaging on social media for brand events or engagement activities
• Drive data acquisition through social media
• Weekly & monthly reports to marketing team & management
• Competitor analysis & opportunities
• Trending topics & relevant news/ opportunities
• Copywriting for accompanying post copy & customer responses.
• Weekly & monthly reports to marketing team & management
• Assist in the creation and editing of written, video, and photo content.
• Attend events and produce live social media content
• Review  analytics and create reports on key metrics.

Key Performance Areas:

• Social media content planning and management
• Influencer management
• Content production & management
• Media & Network management
• Campaign measurement and reporting
• Community management

Social Media Coordinator Qualifications / Skills:

• Diploma or tertiary studies in Digital marketing, communications, PR or similar
• Passion, Confidence and 2-5 years’ experience in a similar role working in social media and proficiency with major social media platforms and social media management tools.
• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copy editing skills
• Top-notch oral and verbal communication skills
• Impeccable time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines
• Direct experience in social media management tools (Hootsuite etc)
• Up to date with key trends & industry news
• Ability to work well under pressure
• Deadline driven / time management
• Team player with a Can-do attitude
• Innovative and Organised
• Resilient and courageous
• Self-managed and takes the initiative
• Curious / enquiring mind
• Fashion trend enthusiast
• Experience with Microsoft office.