Social Media Coordinator Yuppiechef at Mr Price Group

What your role looks like

• Taking direction from our Marketing Manager,  you’ll create and execute social content strategies, create engaging social content and help elevate our brand through social and brand campaigns. 

Content Development, Creation & Monitoring 

• Develop and execute a comprehensive monthly social media content calendar that aligns to strategy and campaign objectives.
• Creating post content and copy, to be used across Yuppiechef’s social platforms. You’ll be the one managing the content creation too - e.g. styling, filming (on a company phone), and editing the content for Yuppiechef’s social channels in collaboration with our creative team.
• Using social media marketing tools to manage post scheduling, monitoring live activity and keeping our Customer Support team informed of our plans.
• Responding to followers engaging with our content, or tagging us in theirs,  and looking for opportunities to encourage interaction and discussion within our community. 
• Reporting on social media performance by platform and sharing with the team, including key metrics and actionable insights.
• Keeping on top of industry trends, following competitor activity and brands we admire for inspiration, and staying up to date on platform advances and features.

Influencer & Content Creator Relations

• Identify, connect with, and onboard influencers/ content creators that align with the brand's values and goals.
• Manage the day-to-day conversations with external content creators / influencers / brands that we choose to partner with. 
• Coordinate influencer campaigns, ensuring timely delivery of content and measurable outcomes.
• Create relationships with influencers to foster long-term collaborations.

Brand Campaign Assistance

• Assist in the planning and execution of ad hoc brand initiatives. 
• Analyse campaign performance and provide actionable insights for improvement 

Qualifications
Experience

• Required: One to two years experience working in a marketing and content creation with evidence of producing content fit for social media and writing copy. 
• Experience working with tools like Canva, CapCut, Adobe Creative Suite, or similar platforms.

Qualifications

• Required: Evidence of relevant work experience is sufficient. (Portfolio)
• Advantageous: A tertiary qualification in marketing, communications, copywriting, English or journalism would be advantageous

Skills

• Excellent copywriting and communication skills
• A keen creative eye for impactful social media content
• Confident user of social media platforms, including Instagram, Facebook, TikTok and YouTube
• Extremely well-organised with a keen eye for detail
• Find it easy to connect with people and build relationships quickly
• An ability to manage your own time and deliverables
• Ideal traits
• Eager to learn and self-motivated
• Accurate and efficient 
• Friendly and confident