Social Media Manager at Bluespec Holdings

Key Performance Areas: 

Content Creation & Strategy: 

• Produce or supply a minimum of five high-quality pieces of content weekly for our restaurant
• Capture and deliver content for events (Quiz night, Daytona breakfast etc), including weekends and public holidays (Mother’s Day, Father’s Day etc.) when operational
• Create and post static content (e.g., for public holidays) and develop carousel content strategies that align with high-performing formats
• Repurpose and repost previous viral reels as trial content to optimize performance. Every 1-2 weeks
• Produce weekly content for our luxury student accommodation, maintaining a consistent and engaging visual voice
• Coordinate collaborations and build a community

Community & Campaign Management:

• Oversee online community engagement across both brands, ensuring timely and meaningful interactions
• Manage and mentor student content creators at our student accommodation, overseeing their weekly deliverables
• Coordinate with students to produce UGC (user-generated content) and recruit participants for ads and video campaigns
• Manage and boost organic content during key campaign seasons to increase reach and visibility

Marketing Collaboration & Alignment:

• Collaborate closely with the marketing team to align content with business goals, brand standards, and campaign directions
• Assist with menu updates and recreation, ensuring they reflect current trends and customer expectations
• Communicate with the in-house bakery to identify trending food items and translate those into exciting content pieces
• Participate in weekly menu checks with the marketing team and ensure the physical and digital menus are always current and visually appealing

Paid Media & Promotion:

• Boost at least three reels or Carousels per week on Meta platforms to ensure optimal exposure
• Support Quiz Night promotions by managing bookings, capturing event content, and generating post-event engagement

Brand Standards & Internal Management:

• Maintain and safeguard the brand content phone, ensuring all media is safely stored and accessible
• Assist with the development and alignment of staff uniforms to reflect brand standards
• Ensure brand tone, visuals, and messaging are cohesive across platforms and teams

Requirements:

• 1 - 3 years or more experience financial management/ accounting/ analysis/ reporting
• Bachelor’s degree in marketing
• Microsoft (all suites) – Advanced