Social Media Manager - Sportscene at TFG (The Foschini Group)

Key Responsibilities:

Strategy & Leadership

• Develop and execute a comprehensive social media strategy aligned with business and brand objectives.
• Stay ahead of platform trends, emerging technologies, and cultural moments to keep the brand relevant.
• Manage social agency relationship & performance, ensuring alignment and execution excellence.
• Brief in & produce all content required across all digital & social platforms

Content & Campaign Management

• Oversee content planning, creation, and publishing across all social channels.
• Manage paid and organic social campaigns to maximize reach and ROI.
• Collaborate with designers, copywriters, and influencers to produce high-impact campaigns.

Community Management

• Build and nurture online communities across platforms (Instagram, TikTok, X/Twitter, Facebook, LinkedIn, YouTube, etc.).
• Implement social listening and proactive engagement strategies.
• Manage crisis communication and ensure brand reputation management.

Analytics & Performance

• Define KPIs and track performance 
• Prepare regular reports with insights and recommendations across brands 
• Continuously test and refine strategies to improve engagement, conversion, and follower growth.

Collaboration

• Partner with PR, influencers, and paid media teams to amplify campaigns.
• Support broader marketing initiatives through social-first storytelling.
• Liaise with stakeholders to align social strategies with product launches, events, and partnerships.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (preferred).
• 4–6 years of proven experience in social media management, with at least 2–3 years in a senior/lead role.