Social Media Marketer - Johannesburg at CM Value Added Services (Pty) Ltd

Job Title: Social Media Marketer

Experience: 3-6 years

Qualifications:

• Bachelor’s degree in a related field or equivalent experience (preferred)
• 3-6 years of experience in social media marketing, preferably with an agency background
• Proficiency in social media platforms and analytics tools
• Strong communication, creative, and design skills

Responsibilities:

• Develop and execute creative social media strategies to increase brand visibility and engagement
• Create and curate engaging content for various social media platforms
• Manage social media advertising campaigns and budgets
• Monitor and respond to comments and messages on social media platforms
• Analyse social media data to identify trends and opportunities
• Collaborate with the content team to align social media efforts with overall content strategy
• Stay updated with social media trends and algorithm changes

Key Performance Indicators (KPIs):

• Follower growth and engagement rate
• Click-through rate (CTR) on social media posts
• Conversion rate from social media traffic
• Social media advertising ROI
• Brand sentiment and reputation