Social Media Marketing Coordinator at Core Group

Key Responsibilities

Content Creation and Management

• Develop and create engaging content (text, imagery, and video) for various social media platforms.
• Maintain a consistent brand voice and visual identity across all channels.
• Schedule and publish content using social media management tools.
• Monitor social media for industry trends and relevant news.
• Coordinate external paid media marketing briefs related to digital marketing activities, including key events.
• Prepare and manage paid media campaign briefs (text, artwork links, budgets, audience targeting).
• Obtain final approval on all briefs from the Campaign Manager and Performance Media Strategist before campaigns go live.

Social Media Strategy and Execution

• Assist in the development and execution of effective social media strategies.
• Research and analyse target audiences to identify the most relevant platforms and messaging.
• Monitor key social media metrics (e.g. engagement, reach, conversions).
• Analyse campaign performance data to optimise content and strategies.

Marketing Support

• Support wider marketing initiatives by creating and managing social media campaigns.
• Contribute to the development of marketing briefs and integrated marketing plans.
• Monitor and update the company’s digital footprint, including social media platforms and website content.

Other Duties

• Stay abreast of the latest social media trends, tools, and best practices.
• Attend events to produce live content and enhance event visibility online.

Requirements

• Relevant qualification in Marketing, Communications, or a related field.
• 2–3 years’ experience in social media and digital marketing.
• Proficiency in social media management tools and content creation platforms.
• Strong communication and copywriting skills.
• Experience in briefing and coordinating with creative teams and external agencies.
• A collaborative and proactive approach with a willingness to learn and grow.