Social Media Specialist at MultiChoice

Tasks 

Content and social media strategy 

• Daily, weekly, and monthly managing of social media platforms including content creation, scheduling, and planning.   
• Day-to-day management of always-on and large-scale marketing campaigns across multiple social media platforms and regions for local, international and original content.  
• Plan, brief, approve and execute content as and when needed from designers, mixed media specialists, creative teams, and external agencies.  
• Ongoing collaboration and alignment with internal teams (content, marketing, PR and comms, operations, partnerships etc) to develop and maintain a social media content calendar based on key marketing focus areas and region. 
• Provide guidance and support for key local and international content; partnerships; product and other brand relevant campaigns including specifying required deliverables, communicating support strategy, and ensuring timeous execution.  
• Identify relevant tactical social media content and customer opportunities to grow brand love across all regions.   
• Develop and execute detailed, original social media content strategies for relevant key marketing focus areas per region as required.   
• Assist in development/input of short and long-term social media strategy. 
• Manage platforms relevant to designated regions (Kenya, Nigeria, Ghana, Diaspora, and others) 

Internal and external stakeholder management 

• Align with and/or brief external agencies across multiple regions to ensure adequate support on campaigns.   
• Provide feedback and guidance to ensure all required creative is delivered on-brand, fit-for-purpose and of high quality, to be used on brand pages.   
• Align with various internal stakeholders across the MultiChoice Group to execute and deliver on cross-promotion of assets to drive, support and create awareness of the brand.  

Operational Excellence 

• Proactively contribute ideas to projects. 
• Consistently demonstrate ability to successfully move into problem-solving mode whenever challenges or concerns arise. 
• Compile media and content calendar and regularly identify opportunities to strengthen our presence. 
• Coordinate and proactively think through all pieces of content. 
• Create social media content that demonstrates a solid understanding of the medium as well as understanding of our business objectives and how it is to be positioned in the social media ecosystem. 
• Consistently meet project deadlines.

Influencer campaigns 

• Manage and provide guidance on multiple influencer campaigns as required across multiple regions, including briefs, copy, content approval and PCAs. 

Reporting and analytics 

•  Actively measure, track and report on organic content on a weekly and/or monthly basis with actionable insights, as per management and business requirements.  
• Manage post campaign analysis reporting on social media campaigns to feedback on successes and key insights. 

People Management 

• Co-ordinate and oversee the workload and deliverables of the MAH Social Media Co-ordinator

Qualifications 

• Grade 12 
• Diploma or Degree in social media, marketing, communication and/or business would be preferred  
• Industry relevant certifications would be advantageous – Google Ads, PPC, SEO, FB Blueprint, Google search and Display etc.  

Experience/Skills 

• At least 4-6 years’ experience in a similar role. 
• Experience within implementation of Social Media Strategies 
• A creative portfolio of previous campaigns highlighting the role the candidate played to contribute to its success (strategy, ideation, briefing and execution) is required.  
• Highly organised and able to work in a fast-paced environment while managing multiple projects across multiple regions.   
• Ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate potential issues.  
• Experience with paid social media and managing a budget.  
• Interest in, and knowledge of Showmax Original programming, and streaming entertainment categories, is preferred.  
• Engaging social media content.  
• Up-to-date with relevant industry trends.  
• Clear understanding of content creation per platform.