Social Media Specialist (Western Cape) at Flash Group

Job Role: 

• We are looking for an enthusiastic Social Media Specialist to join our dynamic marketing team. As a self-driven and ambitious tech-savvy professional, you will serve as the primary point of contact for our online community and stakeholders.
• In this role, you will create, publish, and manage content across multiple platforms, analyse performance metrics, and craft strategic responses to engage with customers effectively. Working closely with the Marketing and Contact Centre teams, you will play a pivotal role in enhancing our company's digital footprint, brand visibility, and consistency in customer communication.

Responsibilities:

Social Media Strategy & Execution

• Develop and execute social media strategies aligned with broader business objectives.
• Conduct market and competitor analysis to identify trends, opportunities, and best practices for increased engagement.
• Manage both organic and paid social campaigns, including KPI tracking and adjustments to optimize performance.

Content Creation & Calendar Management

• Contribute to the development of engaging and visually compelling content for Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, WhatsApp, and other relevant platforms by providing input, ideas, and support to the team. Develop and maintain a social media calendar, ensuring consistent and optimal posting frequency.
• Collaborate with content creators and designers to edit and finalize content for campaign needs.
• Coordinate live coverage for events or campaigns, including travel when needed.

Community Engagement & Customer Interaction

• Foster community engagement by responding promptly and professionally to comments, messages, and reviews.
• Monitor sentiment, track customer feedback, and collaborate with Customer Care on FAQs to maintain accurate and responsive communication.
• Manage closing of DM and bot-based messages on platforms like WhatsApp and other social media channels.

Performance Monitoring & Reporting

• Use analytics tools to monitor key metrics (engagement, reach, sentiment analysis) and generate insightful reports.
• Identify trends and make recommendations for campaign improvements and future social strategies.
• Support crisis communication efforts with timely, strategic responses.

Cross-Functional Collaboration & Influencer Relations

• Partner with Marketing, Product, Customer Care, and other teams to align social media efforts with business goals.
• Manage and develop influencer relationships, amplifying campaigns through partnerships and community interactions on influencer platforms.

Event Coverage & Content Innovation

• Coordinate social event coverage, capturing content to expand brand visibility.
• Stay up to date with industry trends and social media innovations to keep our approach fresh and relevant.

Additional Information

• Travel: Occasional travel may be required for event coverage, market visits, conferences, content shoots, or influencer engagements.
• Working Hours: some after-hours work may be required to manage platforms based on campaign needs.  

Requirements

• A Degree in Marketing, Communications, Public Relations, or related field.
• 3+ years in a social media specialist or similar role, preferably within Fintech or mass-market industries.
• Strong understanding of social media platforms, trends, and best practices.
• Strong written communication for social posts, FAQs, and engagement.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Brandwatch) and Microsoft Office Suite.
• Ability to guide and contribute to the development of engaging, original content and innovative campaign ideas by supporting the team with insights and direction.

Competencies / Attributes:

• Clearly articulate information and challenge ideas to drive effective communication and decision making.
• Generate new ideas, explore possibilities, and develop effective strategies that drive innovation.
• Strong customer service orientation, good judgment, and problem-solving abilities.
• Thoroughly explore and understand problems by developing expertise, adopting practical approaches and providing valuable insights.
• Collaborate effectively across functions, establish rapport, and influence others to achieve common goals.
• Meticulously handle details, meet deadlines, and follow procedures to ensure high-quality work and reliability.
• Friendly, outgoing personality and collaborative mindset.