Social Media Strategist at Publicis Groupe

About the Job

Job Description

• The Social Media Manager / Strategist is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as they engage with customers on a daily basis, with the ultimate goal of turning fans into customers.
• Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the client’s brand in a positive, authentic way that will attract today’s modern, hyper-connected buyers. 

Responsibilities 

Focus Areas for success – the candidate needs to be able to execute on the below functions:

• Social media Campaign and Content strategy
• Content creation including creative writing
• Community management
• Reports and Analytics
• Campaign management and Media buying know how.
• Manage the publishing of social media content to a number of brand pages in a timely and organised fashion, using tools available or recommending better tools to achieve more efficiencies.
• Give input and direct the strategy and planning of social media content schedules ahead of our deliverables.
• Developing strategic approaches to social media campaigns, including identifying target audiences and creating content that resonates with them
• Managing the day-to-day operations of social media accounts, including posting content that is relevant to an audience’s interests, this also includes the implementation of said content editorial calendars to manage content and plan specific, timely marketing campaigns.
• Monitoring the performance of social media campaigns to identify opportunities for improvement or changes in strategy
• Work with partner media and social agencies to effectively promote content through social
• Supply monthly and quarterly reports in line with client expectations, that add value
• Be an effective, vibrant and tenacious addition to champion the social media voice within the agency
• Effectively contribute to the overall community management of the brands, Ensuring that queries, comments, complaints and concerns are dealt with professionally and in line with the ways of working on each specific brand.
• Reviewing and approving all materials posted on social media channels by other members of the team 
• Live events: content management, travel, project scoping and reporting

Key performance areas

Champion:

• Excellent knowledge of Facebook, Twitter, LinkedIn, Tik Tok, Snap Chat, Instagram, Google Marketing products and other social media platforms as well as best practices for each platform.
• Good understanding of social media KPIs, Setting specific objectives and reporting on ROI
• Works with social media management tools to analyze data from web traffic tools like Google Analytics, Facebook Analytics, etc. and prepare reports to update on usage statistics and community interactions.
• Understanding of SEO and web traffic metrics and performing research on current benchmark trends and audience preferences
• Designing and implementing social media strategy, content strategies to align with business goals and a full understanding of Percision Marketing
• Organisational skills, with the capacity to prioritise and work across multiple projects
• Shows personal responsibility and is achievement orientated
• Shows high degree of initiative and proactivity in bringing the social media agenda to the top of the agency’s priorities

Strategic acumen:

• Shows strategic thinking and analytical skills for social media management
• Develops broader strategic thinking in collaborative efforts with social media managers, creatives and strategists
• Ability to course-correct using analytics, data or overarching community sentiment to inform more agile social media
• Proven work experience as a Social media manager
• Hands on experience in content management
• Shows understanding of Digital marketing strategy: Performance and Percision marketing.
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Operational Excellence:

• Deploys content on time, correctly and with an ability to see issues before they happen
• Effectively manages feedback on comments from consumers, in an appropriate, brand tone aligned and effective manner
• Is efficient at planning workload and tackles multiple projects in an organised fashion
• Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Shares considerately and purposefully – in an organized and efficient way.
• Has a client-centric attitude but is able to make decisions that serve the best in interests of the agency too. Communicates effectively, is able to influence and negotiate.

Qualifications

• Tertiary qualification: Relevant post graduate degree in marketing, media, and or digital marketing communications
• Digital and social media courses, qualifications or knowledge
• Photography experience | Live events experience
• Advanced IT skills including Microsoft Word, best-in-class Powerpoint, Excel, Outlook and web based applications. Proficiency in Keynote and/or other presentation formats.
• Social Media Management tool experience (e.g. Hootsuite, Social Bakers)
• Social Media Listening tools experience e.g. (Radian 6, Crimon Hexagon)
• Multi-faceted work experience record that touches various skillsets or specialties within marketing and communications: Content creation, reporting and analytics, campaign management, community management, digital strategy and campaign strategy.
• Solid writing, speaking & presenting skills in English.

Additional Information

Behavioral competencies 

• Strategic Creative Thinking
• Curiosity
• Organised and efficient
• Calm under pressure
• Problem solving & descision making skills
• Analytical and creative
• Is open to constructive feedback and challenges accordingly