Social Opinion Leader Manager - JHB at Red Bull

Job Summary

The Social Opinion Leader manager is responsible for localisation of the global strategy as well as the day-to-day operational execution of the plan.

They will work closely with internal stakeholders both locally and globally to ensure efficient workflows and adherence to the global framework. Additionally, the role will be responsible for serving as a subject matter expert in the topic across the entire business. The Social Opinion Leader Manager will oversee: relationship management, campaign generation, talent selection, internal strategy communication, and program reporting.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

OWN AND DEVELOP STRATEGIC DIRECTION FOR OPINION LEADER MARKETING

• Work cross functionally to understand and assess current ways of working with SOL’s, consider the most appropriate workflow and strategies and structures to ensure the best outcomes for our business objectives.
• Define goals and holistic assessment guidelines for working with any kind of SOLs and ensure key stakeholders understand and buy into these approaches to ensure an aligned approach across functions.
• Collaborate with international stakeholders to encourage learning exchange, share best practices and provide an understanding of the South African landscape within context of SOLs.

OPINION LEADER PROGRAM EXECUTION WITH EXCELLENCE AND CAREFUL SELECTION

• Identify and develop relationships with opinion leaders whose organic reach can add value to the business across a variety of key playgrounds, to support us in building brand and product trust.
• Work cross functionally to determine strategies across the calendar year and opportunities by project and function to help achieve our business objectives, ensure clear objectives identified and ROI goals.
• Represent the brand in an authentic manner and take the time to understand SOL’s interests, goals and where they want to go while building a genuine connection and relationship.

GENERAL BUSINESS OPERATIONS

• Support all areas of the business across Sports, Culture, Brand, On Premise and Field to help amplify the existing marketing initiatives that align with their interests
• Create and present best practices from within the world of Red Bull in the Social Opinion Leader space to inspire and further educate
• Maintaining the database and remaining POPI compliant

BUDGETING AND REPORTING ROI

• Refine the existing management & reporting tools and monitor approaches for all SOLs and ensure our company wide approach is effective and efficient. Constantly evolve this process and share learnings and coaching with other team members, actively report and present learnings and successes to different business stakeholders, focusing on product trust and ROI of our investments.
• Responsible for accurate budget management & commercial business case development, leading onboarding and training around SOL Marketing across the organisation as well as be a role model to wider marketing team members

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Has 2-3 years of experience in marketing and social media, with a clear focus on the creator/influencer industry a plus
• Strong planning and project management competencies
• Passionate about the Social Opinion Leader space and experienced in working with/managing talent
• An understand of social trends and platforms as well as consumer habits
• Basic knowledge of the platform creator programs – TikTok, Instagram, YouTube
• Ability to multi-task and work in a fast-paced environment
• Strong interpersonal and communication skills that facilitate cross-functional collaborations
• Creative mind paired with an entrepreneurial ‘can-do’ attitude focusing on solutions
• Strong grasp on Microsoft Office applications
• Lives and represents the Red Bull brand traits