Specialist Audience and Content Insights at MultiChoice

Key Performance Objectives

Tasks

Audience Insight

• Provide specialist advice in the usage and interpretation of audience metrics for business to enable performance tracking of channel, genre, package and events
• Perform various audience analysis by using metrics and measurement systems to provide insight, render advisory services to channels and support business decision-making
• Ensure reports and metrics are consistent and comparable across channels and programmes
• Use DStv-I data to articulate audience insights
• Interpret stakeholder strategy and ensure the audience insights are aligned with priorities
• Identify and execute initiatives according to level of authority where audience insights are not aligned
• Liaise and promote the use of the standard and automated reporting services and toolsets to Group stakeholders
• Identify bespoke research requirements based on audience insights
• Continually evolve the approach to data mining to ensure that insights remain fresh and relevant

Reporting

• Provision of timely and accurate reports in accordance with business and management requirements
• Report on viewership insights of the connected customer
• Compile key measurement reports
• Ensure the data reported on is robust and reliable where representative samples have been used

Stakeholder Relations

• Provide specialized and technical support to internal and external stakeholders to ensure achievement of functional and organizational objectives
• Establish and monitor healthy, diverse internal and external relations and recommends remedial actions where required, in the achievement of organizational goals

Qualifications Essential

• Degree / Diploma in Media / Marketing / Psychology

Qualification Preferred

• Degree in Economics / Marketing / Business advantageous

 Experience

• 3-6 years’ experience in television audience analysis and insights experience in SA market
• Rest of Africa experience an advantage
• Familiar with basic audience measurement methodologies and statistical functions
• Good understanding of audience metrics and the terminology thereof
• Knowledge of various software systems – InfoSys, TechEdge, Transmit, Tableau
• Preferred: An understanding of MCA’s technologies and package offerings