Specialist Digital Activation - EM South at adidas Group

Purpose

• Support the strategy, development and implementation of digital experiences on the adidas Web and App platforms.

Key Responsibilities

• Lead the implementation of integrated digital marketing campaigns on both .com and App platforms.
• Maintain holistic digital activation seasonal calendars including commercial initiatives, key eCommerce activations and Brand moments.
• Coordinate and monitor digital implementation of campaigns and product drops on .com and App in collaboration with Global/Hub stakeholders, local eCom and Brand teams.
• Brief in promotion mechanics and manage T&C’s approvals and uploads.
• Post go-live, brief and execute post live checks across .com and App touchpoints.
• Map and execute the ideal consumer journey for online touchpoints, as per global guidelines and in collaboration with the Hub Customer Experience team.
• Propose measurement opportunities to continuously track and optimize the consumer journey.
• Brief and manage the content and creative requirements for the Digital Activation team.
• Work closely with the Membership, CRM and Performance Media teams to support online activations, ensure alignment and integration across touchpoints.

Key Relationships

• EM South Marketing team
• Advertising and digital agencies
• Counterparts in EM Hub and global when applicable

Key KPIs

• EM-South Online Net Sales
• Digital KPIs (Net Sales, Conversion Rate etc.)
• Execution excellence in brand campaigns, product launches and commercial promotions

Knowledge, Skills and Abilities

• Written communication skills.
• Experience in project management – including critical path management to deliver projects on time and within budget.
• Experience with digital production process and technical nature of developing digital marketing initiatives.
• Content, creative and copy creation and modification.
• Experience or working knowledge of Analytics platforms, like Google or Adobe Analytics.
• Detail-oriented and highly organized.

Requisite Education and Experience / Minimum Qualifications

• 2-4 years of experience in online marketing, with a specific focus on content creation or management and optimizing consumer journeys.
• University Degree in Marketing, Communications, Design, Business, or a related field.
• Fluent in English (spoken and written).