Specialist - Digital Platforms at MTN

Responsibilities

Specialist: Digital Communications will be accountable to achieve the following objectives:

• Assist in developing content and campaigns for communication across digital platforms, ensuring alignment with MTN’s Ambition 2025 
• Support all external digital and media agencies to ensure effective delivery 
• Enhance MTN’s web presence on mtn.com and other relevant platforms and suggest innovative strategies and methods for improvement of MTN’s digital platform presence
• Use best practices for social media to assist with the expansion of the brand, increasing online presence, followers, and engagements across all Group platforms
• Assist the Manager: Digital Platforms with developing guidelines and unique approaches for each Group social media platform
• Support in the management of Group social media platforms
• Cascade digital content together with user-generated and repurposed content in order to optimize brand and reputation 
• Work with Manager: Digital Platforms to drive ideation and innovation on social voice, storytelling, and content to bring the brand’s multiple dimensions to life (across broad range of content types including video, still imagery, and animations)
• Actively monitor MTN Group, Opcos, and other relevant digital and social media accounts, along with online news platforms, to track public sentiment, identify emerging issues, and gauge the effectiveness of digital content
• Work collaboratively with the digital agency to flag and escalate, issues and queries received to the relevant parties. Collate data and insights to track public sentiment and interests around MTN and the industry through digital platform engagement 
• Provide report on web traffic, analytics, and engagement
• Provide analytics to support enhancement of performance across MTN’s digital platforms 
• Support Business units on request to manage content on MTN’s Digital platforms across MTN’s footprint
• Compile content calendar across all digital platforms, ensuring alignment to global calendar and incorporating continental nuances

Key Deliverables

• Support the management of MTN’s digital platform presence, including visitors (return and new) and MTN’s social media following, views and engagement
• Support in the operationalisation of online reputation management plans and strategies dependent on MTN’s digital platform presence 
• Support continuous monitoring and reporting on online news, digital sentiment and conversations
• Support proactive management of issues emerging on digital platforms

Qualifications

Education:

• Minimum 3-year tertiary diploma in Digital Marketing or Communications or equivalent field
• Postgraduate degree would be advantageous

Experience:

• Minimum 2 years’ experience in a similar role, coupled with 2 years’ experience in Digital Communications
• Worked across diverse cultures and geographies. 
• Experience working in a medium to large organization would be advantageous.
• Experience working with digital marketing and communications tools would be advantageous.