MTN Group Limited entered the telecommunications scene at the dawn of South Africa’s democracy, in 1994. In 1998, we began our expansion by acquiring licences in Rwanda, Uganda and Swaziland. Since then, we continued to grow, with a view of bringing world-class telecommunications and digital services to markets across Africa and the Middle East. Through ou...
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Responsibilities
Key Performance Areas:
Core, essential responsibilities / outputs of the position (KPA's)
Project Leadership & Management
- Lead the planning, coordination, and execution of data centre projects, ensuring alignment with Bayobab’s overall business strategy and goals.
- Develop and maintain detailed project plans, timelines, and budgets for all data centre projects.
- Ensure the adherence to project management best practices, quality standards, and safety regulations.
- Identify and manage project risks, issues, and dependencies, providing timely resolution and updates to the CEO and other senior leaders.
- Monitor project performance and generate detailed progress reports for the CEO and other key stakeholders.
- Act as the main point of contact for all data centre project stakeholders, ensuring clear communication and understanding of expectations.
- Lead the integration of green building practices, energy-efficient technologies, and sustainability standards (such as LEED or BREEAM certifications) in the design and operation of data centres.
- Continuously explore and implement innovative solutions for data centre optimization, including advancements in cooling, security, automation, and energy management.
- Ensure data centre initiatives are in line with corporate finance and capital allocation strategies.
- Ensure all data centre projects comply with industry standards, regulations, and certifications such as Uptime Institute Tier Ratings, ISO certifications, data protection laws, and security compliance standards (e.g., GDPR, HIPAA).
- Oversee the development of disaster recovery plans and ensure that data centre infrastructure is resilient and capable of maintaining operations during unforeseen disruptions.
Team Management
- Lead, mentor, and develop project teams, ensuring effective collaboration and high performance.
- Promote a culture of accountability and continuous improvement within the project team.
- Provide technical guidance and support to project managers and team members across multiple disciplines (engineering, IT, facilities, etc.).
- Coordinate with internal and external vendors, consultants, and contractors to ensure that project requirements are met.
Design & Implementation
- Oversee the design and construction phases of the data centre projects, ensuring that designs meet Bayobab Group’s operational, security, and energy efficiency standards.
- Collaborate with IT, engineering, and operations teams to develop and implement infrastructure solutions.
- Ensure data centre projects adhere to industry standards, regulatory requirements, and best practices in terms of power, cooling, connectivity, and security.
- Implement green initiatives and sustainable practices in the design and operation of data centres.
Budget & Resource Management
- Develop and manage project budgets, ensuring resources are allocated effectively and efficiently.
- Approve and manage procurement processes, ensuring all project materials, tools, and resources are obtained in a timely manner.
- Monitor costs and adjust project scope, timeline, and resources as needed to stay within budgetary constraints.
Stakeholder Engagement
- Liaise directly with the CEO and other executive leaders to provide updates, report progress, and escalate issues where necessary.
- Present business cases, budgets, and progress reports to key stakeholders, including the CEO and other senior leadership teams.
- Ensure stakeholder expectations are managed, and communication remains clear, transparent, and aligned with business objectives.
Role Deliverables
- Develop and execute a multi-year roadmap for Data Centre implementation and expansion, ensuring alignment with business growth objectives.
- Manage the CAPEX & OPEX Budget for data centre business deployment, optimizing OPEX and CAPEX efficiency while scaling revenue streams.
- Lead strategic engagements with hyperscalers, cloud service providers, AI/ML firms, and enterprise customers.
- Ensure timely execution of data centre deployment, expansion, upgrades, and service rollouts by driving a structured, milestone-based delivery framework.
Role Dependencies
- Relationships with key areas and resources across Bayobab
- Strategic direction and guidance from MTN Group
- The morale, effectiveness, and co-operation of all associated staff
Qualifications
Job Requirements
(Education, Experience and Competencies)
Education:
- Minimum 4-years bachelor’s degree in engineering, Project Management, Computer Science, or a related field.
- A master’s degree in project management, Business Administration, or a similar discipline is preferred.
- A PMP (Project Management Professional) or equivalent certification is preferred. LEED or other green building certifications are highly desirable.
- A certification in data centre management (e.g., CDCP – Certified Data Centre Professional) is also a plus.
Experience:
- A minimum of 10 years of experience in managing complex infrastructure projects and programmes, with at least 5 years focused on data centres.
- Experience managing complex data centre projects across diverse regions is an advantage, especially in markets where Bayobab operates or plans to expand.
- Proven experience in leading large-scale projects in data centre design, construction, and operations.
- Strong experience with project management methodologies, including Agile, Waterfall, and Hybrid models.
- Familiarity with industry standards such as Uptime Institute Tier Ratings, ISO certifications, and LEED for sustainability.
go to method of application »
Responsibilities
Senior Manager: Digital Communications will be accountable to achieve the following objectives:
- Drive the development and implementation of a robust digital communications strategy that aligns with the Group's External Communications strategy and supports MTN's business goals.
- Enhance MTN’s digital presence by overseeing the team’s delivery of targeted and relevant digital content informed by a deep understanding of MTN's priorities across markets, products, and customers.
- Forge and maintain strong partnerships with external digital and media agencies, setting clear expectations and performance indicators to ensure consistent delivery and alignment with MTN's strategic goals.
- Build, mentor, and empower a high-performing digital communications team, fostering a culture of innovation, creativity, and collaboration to deliver exceptional results.
- Encourage cross-functional collaboration between content teams to create compelling, multi-dimensional storytelling that brings the brand to life across various content types.
- Curate a diverse mix of original, user-generated, and repurposed content that resonates with target audiences, strengthens the brand, and protects MTN's reputation.
- Implement a robust social media strategy that leverages platform-specific approaches to grow the brand, increase online presence, and drive meaningful engagement across all Group platforms.
- Continuously assess and enhance MTN's web presence, leveraging data-driven insights and industry best practices to improve the user experience and optimize digital platform performance.
- Utilize advanced analytics and social listening tools to monitor public sentiment, inform decision-making, and proactively address customer concerns or industry trends.
- Conduct regular competitive analyses to inform MTN's digital platform strategies and maintain a strong market position.
- Develop and manage an integrated digital communications calendar that aligns with Group priorities and accounts for regional interests and nuances, ensuring consistent and cohesive messaging across all platforms.
- Oversee efforts to improve search engine optimization and discoverability of content, ensuring MTN's digital assets reach the desired target audiences.
- Establish a data-driven culture that leverages web traffic, analytics, and engagement data to inform decision-making, optimize performance, and drive continuous improvement.
- Regularly review and analyse the performance of MTN's digital platform presence and online reputation management efforts, using insights to inform strategic adjustments, improve results, and optimize resource allocation.
- Deliver key digital communications projects on time, within budget, and to the highest quality standards.
- Stay informed about industry trends, emerging technologies, and best practices in digital communications and online reputation management, incorporating relevant insights into MTN's strategy and approach.
- Foster a culture of innovation and creativity in content and campaigns across digital platforms, promoting differentiation and driving customer engagement.
Key Deliverables
- Lead the formulation and continuous refinement of a comprehensive digital strategy
- Executing a comprehensive digital communications strategy
- Building partnerships and fostering collaboration
- Content creation and curation
- Analytics and actionable insights
- Team management and culture
- Social media strategy
- Project management
- Search engine optimization
- Web presence enhancement
- Digital communications calendar management
Qualifications
Education:
- Minimum 4-year degree in Digital Marketing, or equivalent field.
- Postgraduate degree
- Relevant certification / accreditation / membership with professional body advantageous
- MBA or Masters advantageous
Experience:
- Manager track record of 5 years or more; with at least 3 years in digital communications specifically in managing strategic digital communications and campaigns in a corporate or large-scale setting
- Proven track record of managing and maintaining relationships with external digital and media agencies, ensuring alignment with the company's strategic objectives and performance indicators
- Understanding emerging markets advantageous
- Demonstrated experience working across diverse cultures and geographies, showcasing adaptability and a global perspective
- Experience working in medium to large organizations, preferably with exposure to complex and matrixed environments
- Proven track record of effectively managing cross-functional teams and collaborating with various internal and external stakeholders to achieve common goals
- Demonstrated success in driving digital platform growth, enhancing online presence, and managing online reputation across multiple channels.
- Demonstrated proficiency using advanced analytics tools, social listening platforms, and other digital communications technologies. This includes the ability to measure performance and synthesise data into actionable strategies that inform decision-making and drive continuous improvement.
- Advanced project and program management skills, with a proven ability to prioritize and manage multiple initiatives simultaneously, meet deadlines, and deliver results.
- Experience in fostering a culture of innovation, creativity, and data-driven decision-making within a digital communications team.
go to method of application »
Responsibilities
Specialist: Digital Communications will be accountable to achieve the following objectives:
- Assist in developing content and campaigns for communication across digital platforms, ensuring alignment with MTN’s Ambition 2025
- Support all external digital and media agencies to ensure effective delivery
- Enhance MTN’s web presence on mtn.com and other relevant platforms and suggest innovative strategies and methods for improvement of MTN’s digital platform presence
- Use best practices for social media to assist with the expansion of the brand, increasing online presence, followers, and engagements across all Group platforms
- Assist the Manager: Digital Platforms with developing guidelines and unique approaches for each Group social media platform
- Support in the management of Group social media platforms
- Cascade digital content together with user-generated and repurposed content in order to optimize brand and reputation
- Work with Manager: Digital Platforms to drive ideation and innovation on social voice, storytelling, and content to bring the brand’s multiple dimensions to life (across broad range of content types including video, still imagery, and animations)
- Actively monitor MTN Group, Opcos, and other relevant digital and social media accounts, along with online news platforms, to track public sentiment, identify emerging issues, and gauge the effectiveness of digital content
- Work collaboratively with the digital agency to flag and escalate, issues and queries received to the relevant parties. Collate data and insights to track public sentiment and interests around MTN and the industry through digital platform engagement
- Provide report on web traffic, analytics, and engagement
- Provide analytics to support enhancement of performance across MTN’s digital platforms
- Support Business units on request to manage content on MTN’s Digital platforms across MTN’s footprint
- Compile content calendar across all digital platforms, ensuring alignment to global calendar and incorporating continental nuances
Key Deliverables
- Support the management of MTN’s digital platform presence, including visitors (return and new) and MTN’s social media following, views and engagement
- Support in the operationalisation of online reputation management plans and strategies dependent on MTN’s digital platform presence
- Support continuous monitoring and reporting on online news, digital sentiment and conversations
- Support proactive management of issues emerging on digital platforms
Qualifications
Education:
- Minimum 3-year tertiary diploma in Digital Marketing or Communications or equivalent field
- Postgraduate degree would be advantageous
Experience:
- Minimum 2 years’ experience in a similar role, coupled with 2 years’ experience in Digital Communications
- Worked across diverse cultures and geographies.
- Experience working in a medium to large organization would be advantageous.
- Experience working with digital marketing and communications tools would be advantageous.
go to method of application »
Responsibilities
Marketing Strategy
- Develop and implement (through team) the MTN Prepaid and Youth marketing strategy in alignment with the MTN Business SA, MTN SA and the MTN Business Group strategies
- Develop the relevant and targeted marketing strategies for market segments to support sales, in coordination with Brand and Marketing Business Unit, and sales and product teams to produce effective strategies. This includes the use of CVM, client analytics, market and business intelligence, account-based marketing and client-centric marketing
- Manage the Brand and Marketing plan and ensure consistency with the Prepaid and Youth Segment GTM Strategies
- Monitor the effectiveness of the Integrated Marketing plan to achieve business objectives
- Manage the Integrated Marketing plan across partner agencies (advertising, media, Trade Marketing, etc.)
- Develop and implement stakeholder engagement strategy for MTN Business. Identify stakeholder issues and act appropriately to address issues. Contribute to the overall development and maintenance of MTN Business' reputation
- Develop strategic marketing campaigns for the Prepaid and Youth Business Unit, using CVM and client analytics
- Work closely with the CoE Marketing team to ensure that the Prepaid and Youth marketing campaign is aligned to the overall MTN SA campaign standards and governance frameworks
Research & Data Analytics
- Use client analytics to inform marketing campaigns as well as for tracking and reporting purposes
- Analyse data using CVM to evaluate the success of their marketing efforts and come up with new ideas to improve Prepaid and Youth marketing and exposure
- Lead market research efforts to uncover the viability of current and existing products
- Request particular insights from the Data Analytics team to identify buying trends
- Through the CVM team, advise on how data and insights can be improved for marketing purposes
Financial Management & Reporting
- Manage, monitor and control the budgetary needs for Prepaid and Youth Marketing, in line with business objectives and the central budget
- Review and submit reports addressing periodic activity, budget compliance, feedback and key departmental results to facilitate decision making
- Manage and optimise the budget, ensuring all expenditure is in line with the agreed budgets
- Monitor costs and determine initiatives to increase efficiencies and optimise resources - maximise cost/benefit ratios
- Where relevant, ensure Vendor and IT costs are effectively managed
Marketing Execution & Management
- Lead a team to develop and execute organisational marketing planning, objectives and campaigns and advertising initiative.
- Ensure delivery of exceptional client experience and effective Return on Marketing Investment (ROMI)
- Drive programme scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders
- Effectively communicate programme expectations to team/ project members and stakeholders in a timely and clear manner.
- Coordinate delivery by delegating actions, tasks and responsibilities to appropriate team members.
- Through team, perform regular market and trends analyses. Oversee the use of value-based insights from CVM to develop marketing content. This also includes providing campaign feedback through CVM team
- Work closely with marketing vendors to ensure close integration of vendors into the team and to streamline services rendered
- Ensure that a process is in place for seamless handover between marketing and all other relevant functions
- Implement processes and procedures to accurately determine ROMI
- Develop marketing capabilities in regions and work closely with these teams to improve local communications and campaigns
- Ensure that Prepaid and Youth are communicating the right messaging to attract prospective customers and retain existing ones based on the customer segmentation
- Ensure optimisation of cross functional teams for delivery of a pre-defined commercial objectives.
- Work closely with the regional marketing teams to develop and adapt communications to suit local requirements
- Update senior leadership on the progress of marketing activities and report on the results/efficacy of campaigns
- Provide daily, weekly and monthly reports on all activities of the section to senior leadership in Prepaid and Youth and Brand and Marketing
- Identify leads which are sales-ready and send them to the right teams through the LMS, CRM etc
- Drive the Partner and Client Satisfaction Survey in conjunction with the Sales and Partnership teams
- Continually improve existing processes and procedures to enhance effectiveness, efficiency and performance
Governance, Policies, Procedures and Control Measures
- Ensure effective implementation of (and compliance towards) company policies, processes, and procedures. Put effective methods and standards in place in alignment with aforementioned (inclusive of key industry events and MTN Premier events)
- Actively participate in all governance activities inclusive of regular review committees with Brand and Marketing, Group Prepaid and Youth Marketing
- Identify relevant information and data for reporting purposes during departmental meetings
- Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
Continuously review key risks, issues and dependencies and set mitigation actions
People & Culture Management
- Provide technical, procedural and policy guidance to staff, colleagues, partners and vendors
- Attract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment
- Create and implement personal development plans
- Lead, develop and coach the marketing teams on-the-job
- Enable and model healthy employee relations and collaborative teamwork
- Manage diversity, develop, and embed an Employment Equity plan for the business area
- Contribute to building a culture of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management
- Act as an ambassador for the team by living the Brand values and vital behaviours and changing and influencing employees’ behaviour
- Make the environment the best place to work. Foster professionalism, loyalty and commitment to the organisation. Build the Company’s brand to be the employer of first choice.
Continuous Improvement
- Drive a PR and thought leadership programmes as well as digital marketing that are content-led focused on our five products and solutions, namely: Cloud, Internet of Things (IoT), Managed Networks, Security and Unified Comms. Keep abreast of international best practice, technologies and industry trends
- Proactively research relevant best practice and processes, recommending translation of these in the strategic framework
- Research and highlight opportunities to update policies and implement futuristic solutions
- Maintain an understanding of related systems in order to develop integrated systems and processes
- Keep up to date with new products and services and their impact on MTNSA
- Understand and take cognisance of emerging markets and plan accordingly
- Review and encourage team idea generation
- Lead and/or play an active role in transformational and strategic projects impacting area of responsibility
Qualifications
Education
- 4 Year Tertiary qualification in Marketing or equivalent MBA / Masters advantageous
- Relevant accreditation in marketing advantageous
Experience
Minimum 5-8 years of Marketing experience including:
- 2 years in management/ supervisory experience
- 5 years in leading Marketing functions within the Prepaid and Youth industry
- Work across diverse cultures and geographies
- Experience working in a medium to large organization
- Good Understanding of Sales
- Track record in Marketing execution
- Good product knowledge
- Experience with gathering relevant data and using it to formulate customer insights
- GTM strategy development and execution
- Campaign management
go to method of application »
Responsibilities
Marketing Strategy
- Develop and implement (through team) the MTN Prepaid and Youth marketing strategy in alignment with the MTN Business SA, MTN SA and the MTN Business Group strategies
- Develop the relevant and targeted marketing strategies for market segments to support sales, in coordination with Brand and Marketing Business Unit, and sales and product teams to produce effective strategies. This includes the use of CVM, client analytics, market and business intelligence, account-based marketing and client-centric marketing
- Manage the Brand and Marketing plan and ensure consistency with the Prepaid and Youth Segment GTM Strategies
- Monitor the effectiveness of the Integrated Marketing plan to achieve business objectives
- Manage the Integrated Marketing plan across partner agencies (advertising, media, Trade Marketing, etc.)
- Develop and implement stakeholder engagement strategy for MTN Business. Identify stakeholder issues and act appropriately to address issues. Contribute to the overall development and maintenance of MTN Business' reputation
- Develop strategic marketing campaigns for the Prepaid and Youth Business Unit, using CVM and client analytics
- Work closely with the CoE Marketing team to ensure that the Prepaid and Youth marketing campaign is aligned to the overall MTN SA campaign standards and governance frameworks
Research & Data Analytics
- Use client analytics to inform marketing campaigns as well as for tracking and reporting purposes
- Analyse data using CVM to evaluate the success of their marketing efforts and come up with new ideas to improve Prepaid and Youth marketing and exposure
- Lead market research efforts to uncover the viability of current and existing products
- Request particular insights from the Data Analytics team to identify buying trends
- Through the CVM team, advise on how data and insights can be improved for marketing purposes
Financial Management & Reporting
- Manage, monitor and control the budgetary needs for Prepaid and Youth Marketing, in line with business objectives and the central budget
- Review and submit reports addressing periodic activity, budget compliance, feedback and key departmental results to facilitate decision making
- Manage and optimise the budget, ensuring all expenditure is in line with the agreed budgets
- Monitor costs and determine initiatives to increase efficiencies and optimise resources - maximise cost/benefit ratios
- Where relevant, ensure Vendor and IT costs are effectively managed
Marketing Execution & Management
- Lead a team to develop and execute organisational marketing planning, objectives and campaigns and advertising initiative.
- Ensure delivery of exceptional client experience and effective Return on Marketing Investment (ROMI)
- Drive programme scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders
- Effectively communicate programme expectations to team/ project members and stakeholders in a timely and clear manner.
- Coordinate delivery by delegating actions, tasks and responsibilities to appropriate team members.
- Through team, perform regular market and trends analyses. Oversee the use of value-based insights from CVM to develop marketing content. This also includes providing campaign feedback through CVM team
- Work closely with marketing vendors to ensure close integration of vendors into the team and to streamline services rendered
- Ensure that a process is in place for seamless handover between marketing and all other relevant functions
- Implement processes and procedures to accurately determine ROMI
- Develop marketing capabilities in regions and work closely with these teams to improve local communications and campaigns
- Ensure that Prepaid and Youth are communicating the right messaging to attract prospective customers and retain existing ones based on the customer segmentation
- Ensure optimisation of cross functional teams for delivery of a pre-defined commercial objectives.
- Work closely with the regional marketing teams to develop and adapt communications to suit local requirements
- Update senior leadership on the progress of marketing activities and report on the results/efficacy of campaigns
- Provide daily, weekly and monthly reports on all activities of the section to senior leadership in Prepaid and Youth and Brand and Marketing
- Identify leads which are sales-ready and send them to the right teams through the LMS, CRM etc
- Drive the Partner and Client Satisfaction Survey in conjunction with the Sales and Partnership teams
- Continually improve existing processes and procedures to enhance effectiveness, efficiency and performance
Governance, Policies, Procedures and Control Measures
- Ensure effective implementation of (and compliance towards) company policies, processes, and procedures. Put effective methods and standards in place in alignment with aforementioned (inclusive of key industry events and MTN Premier events)
- Actively participate in all governance activities inclusive of regular review committees with Brand and Marketing, Group Prepaid and Youth Marketing
- Identify relevant information and data for reporting purposes during departmental meetings
- Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
Continuously review key risks, issues and dependencies and set mitigation actions
People & Culture Management
- Provide technical, procedural and policy guidance to staff, colleagues, partners and vendors
- Attract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment
- Create and implement personal development plans
- Lead, develop and coach the marketing teams on-the-job
- Enable and model healthy employee relations and collaborative teamwork
- Manage diversity, develop, and embed an Employment Equity plan for the business area
- Contribute to building a culture of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management
- Act as an ambassador for the team by living the Brand values and vital behaviours and changing and influencing employees’ behaviour
- Make the environment the best place to work. Foster professionalism, loyalty and commitment to the organisation. Build the Company’s brand to be the employer of first choice.
Continuous Improvement
- Drive a PR and thought leadership programmes as well as digital marketing that are content-led focused on our five products and solutions, namely: Cloud, Internet of Things (IoT), Managed Networks, Security and Unified Comms. Keep abreast of international best practice, technologies and industry trends
- Proactively research relevant best practice and processes, recommending translation of these in the strategic framework
- Research and highlight opportunities to update policies and implement futuristic solutions
- Maintain an understanding of related systems in order to develop integrated systems and processes
- Keep up to date with new products and services and their impact on MTNSA
- Understand and take cognisance of emerging markets and plan accordingly
- Review and encourage team idea generation
- Lead and/or play an active role in transformational and strategic projects impacting area of responsibility
Qualifications
Education
- 4 Year Tertiary qualification in Marketing or equivalent MBA / Masters advantageous
- Relevant accreditation in marketing advantageous
Experience
Minimum 5-8 years of Marketing experience including:
- 2 years in management/ supervisory experience
- 5 years in leading Marketing functions within the Prepaid and Youth industry
- Work across diverse cultures and geographies
- Experience working in a medium to large organization
- Good Understanding of Sales
- Track record in Marketing execution
- Good product knowledge
- Experience with gathering relevant data and using it to formulate customer insights
- GTM strategy development and execution
- Campaign management
go to method of application »
Responsibilities
Marketing Strategy
- Develop and implement (through team) the MTN Prepaid and Youth marketing strategy in alignment with the MTN Business SA, MTN SA and the MTN Business Group strategies
- Develop the relevant and targeted marketing strategies for market segments to support sales, in coordination with Brand and Marketing Business Unit, and sales and product teams to produce effective strategies. This includes the use of CVM, client analytics, market and business intelligence, account-based marketing and client-centric marketing
- Manage the Brand and Marketing plan and ensure consistency with the Prepaid and Youth Segment GTM Strategies
- Monitor the effectiveness of the Integrated Marketing plan to achieve business objectives
- Manage the Integrated Marketing plan across partner agencies (advertising, media, Trade Marketing, etc.)
- Develop and implement stakeholder engagement strategy for MTN Business. Identify stakeholder issues and act appropriately to address issues. Contribute to the overall development and maintenance of MTN Business' reputation
- Develop strategic marketing campaigns for the Prepaid and Youth Business Unit, using CVM and client analytics
- Work closely with the CoE Marketing team to ensure that the Prepaid and Youth marketing campaign is aligned to the overall MTN SA campaign standards and governance frameworks
Research & Data Analytics
- Use client analytics to inform marketing campaigns as well as for tracking and reporting purposes
- Analyse data using CVM to evaluate the success of their marketing efforts and come up with new ideas to improve Prepaid and Youth marketing and exposure
- Lead market research efforts to uncover the viability of current and existing products
- Request particular insights from the Data Analytics team to identify buying trends
- Through the CVM team, advise on how data and insights can be improved for marketing purposes
Financial Management & Reporting
- Manage, monitor and control the budgetary needs for Prepaid and Youth Marketing, in line with business objectives and the central budget
- Review and submit reports addressing periodic activity, budget compliance, feedback and key departmental results to facilitate decision making
- Manage and optimise the budget, ensuring all expenditure is in line with the agreed budgets
- Monitor costs and determine initiatives to increase efficiencies and optimise resources - maximise cost/benefit ratios
- Where relevant, ensure Vendor and IT costs are effectively managed
Marketing Execution & Management
- Lead a team to develop and execute organisational marketing planning, objectives and campaigns and advertising initiative.
- Ensure delivery of exceptional client experience and effective Return on Marketing Investment (ROMI)
- Drive programme scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders
- Effectively communicate programme expectations to team/ project members and stakeholders in a timely and clear manner.
- Coordinate delivery by delegating actions, tasks and responsibilities to appropriate team members.
- Through team, perform regular market and trends analyses. Oversee the use of value-based insights from CVM to develop marketing content. This also includes providing campaign feedback through CVM team
- Work closely with marketing vendors to ensure close integration of vendors into the team and to streamline services rendered
- Ensure that a process is in place for seamless handover between marketing and all other relevant functions
- Implement processes and procedures to accurately determine ROMI
- Develop marketing capabilities in regions and work closely with these teams to improve local communications and campaigns
- Ensure that Prepaid and Youth are communicating the right messaging to attract prospective customers and retain existing ones based on the customer segmentation
- Ensure optimisation of cross functional teams for delivery of a pre-defined commercial objectives.
- Work closely with the regional marketing teams to develop and adapt communications to suit local requirements
- Update senior leadership on the progress of marketing activities and report on the results/efficacy of campaigns
- Provide daily, weekly and monthly reports on all activities of the section to senior leadership in Prepaid and Youth and Brand and Marketing
- Identify leads which are sales-ready and send them to the right teams through the LMS, CRM etc
- Drive the Partner and Client Satisfaction Survey in conjunction with the Sales and Partnership teams
- Continually improve existing processes and procedures to enhance effectiveness, efficiency and performance
Governance, Policies, Procedures and Control Measures
- Ensure effective implementation of (and compliance towards) company policies, processes, and procedures. Put effective methods and standards in place in alignment with aforementioned (inclusive of key industry events and MTN Premier events)
- Actively participate in all governance activities inclusive of regular review committees with Brand and Marketing, Group Prepaid and Youth Marketing
- Identify relevant information and data for reporting purposes during departmental meetings
- Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
Continuously review key risks, issues and dependencies and set mitigation actions
People & Culture Management
- Provide technical, procedural and policy guidance to staff, colleagues, partners and vendors
- Attract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment
- Create and implement personal development plans
- Lead, develop and coach the marketing teams on-the-job
- Enable and model healthy employee relations and collaborative teamwork
- Manage diversity, develop, and embed an Employment Equity plan for the business area
- Contribute to building a culture of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management
- Act as an ambassador for the team by living the Brand values and vital behaviours and changing and influencing employees’ behaviour
- Make the environment the best place to work. Foster professionalism, loyalty and commitment to the organisation. Build the Company’s brand to be the employer of first choice.
Continuous Improvement
- Drive a PR and thought leadership programmes as well as digital marketing that are content-led focused on our five products and solutions, namely: Cloud, Internet of Things (IoT), Managed Networks, Security and Unified Comms. Keep abreast of international best practice, technologies and industry trends
- Proactively research relevant best practice and processes, recommending translation of these in the strategic framework
- Research and highlight opportunities to update policies and implement futuristic solutions
- Maintain an understanding of related systems in order to develop integrated systems and processes
- Keep up to date with new products and services and their impact on MTNSA
- Understand and take cognisance of emerging markets and plan accordingly
- Review and encourage team idea generation
- Lead and/or play an active role in transformational and strategic projects impacting area of responsibility
Qualifications
Education
- 4 Year Tertiary qualification in Marketing or equivalent MBA / Masters advantageous
- Relevant accreditation in marketing advantageous
Experience
Minimum 5-8 years of Marketing experience including:
- 2 years in management/ supervisory experience
- 5 years in leading Marketing functions within the Prepaid and Youth industry
- Work across diverse cultures and geographies
- Experience working in a medium to large organization
- Good Understanding of Sales
- Track record in Marketing execution
- Good product knowledge
- Experience with gathering relevant data and using it to formulate customer insights
- GTM strategy development and execution
- Campaign management
go to method of application »
Responsibilities
Key Performance Areas Measures (KPIs for job)
Key Job Responsibilities
Segment Management
- Drive the effective implementation of MTN SA’s High Value Segment value propositions focusing on promotions; GTM; customer experience design, ensuring maximum market penetration, growth and profitability
- Understand the relevant market and customer behavioural needs, trends and develop relevant High Value promotions to meet those needs.
- Manage, monitor and optimise the customer experience (internal and external) of the segment at all touch points As per business plan
Governance
- Ad-hoc, operational and tactical meeting
- Set up / participate in ad-hoc, operational and project management meetings
- Participate and provide input into tactical meetings
- Report at process and functional level
Escalations
- Manage and resolve escalations that have impact on critical path of service delivery
- Escalate issues that will result in significant time, scope, employee/customer or cost impacts if not resolved
- Manage and provide solutions to issues that require formal resolution
Consumer Business Operational
- Set up and manage project status meetings
- Review and identify key risks, issues, and dependencies and set mitigation actions
- Propose any operational changes to management
Consumer Business Tactical
- Keep abreast of global and local best practice and make recommendations on leveraging opportunities to the Senior Manager.
- Provide input into the review of all promotions initiated;
- Provide the necessary briefs (pricing, brand, retail, CVM, training, terms and conditions, etc) within the timelines stipulated per project.
- Review key risks, issues, and dependencies and set mitigation actions.
Performance
- Review performance of team activities against agreed KPIs and compliance to SLAs, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team
- Create and monitor plan for continuous improvement As per business plan
Reporting
- Report on a monthly and quarterly basis to management relating to progress made within this sub-division and in accordance with the measurement metrics set by the organisation
- Report on an ad hoc basis on specific projects as and when necessary As per business plan
Operational Delivery
General:
- Operationally execute the High Value Segment business plan, focusing on the High Value customer promotions, aligned with the GTM model;
- Ensure synergy across the functional areas through effective management of inter-functional relations and activities;
- Ensure that local business requirements for key High Value Customer Value Management (CVM) are defined, including campaign management and measurement systems;
- Manage the implementation of marketing frameworks for the High Value Segment and ensure it is increasing brand presence across the customers in this segment; and
- Ensure that local High Value customer contact rules are in compliance within the MTN Group;
Value Propositions:
- Work inter-functionally to define the MTN SA’s High Value Segment promotions (focused, insights based end-to-end) and collaborate within the function in bringing these value propositions to market;
- Development of promotional propositions using quantitative and qualitative customer insights; Review and provide input into the business cases for these CVPs.
- Drive and manage the implementation MTN SA‘s High Value Segment customer promotions, ensuring alignment to MTN SA’s overall Customer Value Proposition and MTN Group strategy.
Go To Market (GTM):
- Drive continuous improvement across the teams’ ability to leverage data to drive marketing strategy to deliver market and regionally focused experiences;
- Ensure periodic review and updates of MTN SA’s High Value Segment demographic and psychographic profile;
- Ensure alignment to GTM process, RACI and Governance implementation for MTN SA;
- Ensure quality control and maintenance of GTM artefacts (e.g. document and toolkits);
- Implement the GTM workflow / management system within the sub-function;
- Propose market research areas aimed at acquiring intelligence on the preferences and behavioural patterns of the country’s High Value Segment, which needs to be achieved in close collaboration with business intelligence;
- Provide input to the product development community for MTN SA and group;
- Ensure replication of products from the product development community in MTN SA;
Customer Experience
- Analyse MTN SAs High Value customer information and ensure it fits with the models and metrics implemented by MTN Group;
- Implement models and metrics at MTN SA – including, but not limited to Net Promoter Score, micro-segmentation, chum, closed loop feedback and must win battles;
- Ensure that the blueprint for enablers to customer experience framework are suited to the High Value Segment at MTN SA – including, but not limited to, real time customer management technologies, and network performance;
- Benchmark and monitor, in conjunction with Finance and other related departments, the local High Value customer economics (costs to serve) and business cases to ensure optimal return on investment of activities;
- Manage local reporting, metrics and High Value Segment market insight research modelling to ensure consolidated and consistent views as it relates to the MTN Customer Experience;
- Drive NPS/eNPS , CLF roll-out and manage dynamics for the High Value Segment;
- Participate in the implementation of strategic initiatives locally, drive the roll out and participate in regular third party audits; and
- Understand current business rules and operations relating to High Value customer experience and recommend improvements where necessary.
Collaboration / Coordination through Joint Design Teams
- Manage inter-functional relations to ensure synergy across the various sub-divisions;
- Liaise with the Brands and Communications division in defining effective channels for communicating approved initiatives aimed at creating awareness in the Youth Segment;
- Ensure collaboration with other sub-functions and departments to enhance key elements of the consumer business model; and
- Ensure the team collaborates with Quality Assurance and Internal Audit teams to perform periodic quality and process audits.
Qualifications
Job Specifications/ Minimum and Preferred Requirements
Education / Business Degree
- Minimum of 3 year degree/diploma qualification
- Masters advantageous
- Fluent in English
Work Experience
- Min 5 years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous)
- Manager track record of 3 years or more, with at least 1 year in relevant sector/industry
- Experience in designing customer value propositions with a focus on promotions and driving the implementation of the GTM at an operational level is advantageous
- Experience in continuous improvement through the implementation of best practices
- Worked across diverse cultures and geographies advantageous
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Responsibilities
Operational Planning
- To plan product promotions on yearly and quarterly basis, gathering input from product management and sales segment managers
- To draft clear creative briefs on planned campaigns for all relevant agencies.
- Deliver promotions, which help generate target sales, revenue and churn and within agreed budget and timelines.
- Provide clear instructions and briefing reports on campaigns to sales channels and customer support
- To evaluate campaign performance (measuring conversion rates and campaign ROI) with the aim of continuously improving campaign effectiveness.
- Drive best practice and continuous improvement at system, process and procedure level
- Consider local conditions, as well as competitor activity
- Identify and exploit new opportunities to grow the business further
- Identify innovative ways to use minimum resources to achieve maximum outputs
Budget Management
- Prepare the budget within area of control
- Manage the approved budget for area
- Prepare cost tracking and variation reports
- Make recommendations for budget-affecting change requests
- Inform Management timeously of potential over-spend
Customer Satisfaction
- Align Marketing Campaign to changing market segments
- Understand BU needs and develop and fine-tune campaigns accordingly
- Ensure Business campaign needs and requirements are satisfied through appropriate systems, processes and procedures
- Put contingency plans in place to prevent delays and enhance the customer experience
- Initiate change to continually improve all aspects of service delivery
- Drive continuous improvement as an important element of service delivery
- Identify trends and patterns pertaining to customer requests and needs and filter this information through to continually improve all aspects of service delivery
Product/ service enhancement
- Conduct qualitative and quantitative research to gain a general understanding of purchase and usage behaviour in the B2B segment
- Find ways to improve purchase and usage patterns in the BU through added features, pricing and distribution channels
- Find ways to stimulate demand for the BU
- Recommend changes to products and services based on the analysis of the trends and patterns identified in the real-time operational performance data
Project Management
- Develop and drive the execution of agreed projects
- Drive the implementation, tracking, monitoring and compliance of Projects
- Contract management in line with Procurement Policies
- Co-ordinate project reporting
- Ensure effective implementation of the integrated project management model
- Risk management
Business Analysis
- Perform Business Analysis MTN SA Business Analysis in line with the methodology and guidelines
- Identify ways to fine tune policies, processes and systems in line with changing work practices
- Determine, document, and review requirements for projects within the scope of the value stream or impacting processes and systems
- Design, analyse and document workflow and make appropriate recommendations that will positively impact operational effectiveness
- Identify Business Improvement and Optimisation opportunities that will result in improvement of process performance
- Ensure that benchmarking is conducted with other companies and organizations within and outside the industry.
Construct business cases for initiations proposed by the business. Research and consider best practice, local conditions, trends, as well as competitor activity
- Identify and implement innovative ways to use minimum resources to achieve maximum outputs
Qualifications
Education
- Bachelor’s degree / Diploma in Business /Marketing
Experience
- 5 + years of relevant experience in a market related field
- A strong background in marketing and/or advertising and/or in Fast Consumer Goods or Retail-intensive industries
- Deep understanding of B2B marketing
- Experience in developing and executing customer marketing intervensions
- In depth understanding of ICT industry, and marketing principles
Method of Application
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