Senior Manager - GTM Postpaid & Residential Commercial Operations SA at MTN

Responsibilities

Marketing Strategy

• Develop and implement (through team) the MTN Prepaid and Youth marketing strategy in alignment with the MTN Business SA, MTN SA and the MTN Business Group strategies 
• Develop the relevant and targeted marketing strategies for market segments to support sales, in coordination with Brand and Marketing Business Unit, and sales and product teams to produce effective strategies. This includes the use of CVM, client analytics, market and business intelligence, account-based marketing and client-centric marketing 
• Manage the Brand and Marketing plan and ensure consistency with the Prepaid and Youth Segment GTM Strategies
• Monitor the effectiveness of the Integrated Marketing plan to achieve business objectives  
• Manage the Integrated Marketing plan across partner agencies (advertising, media, Trade Marketing, etc.)
• Develop and implement stakeholder engagement strategy for MTN Business. Identify stakeholder issues and act  appropriately to address issues. Contribute to the overall development and maintenance of MTN Business' reputation 
• Develop  strategic marketing  campaigns for the Prepaid and Youth Business Unit, using CVM and client analytics
• Work closely with the CoE Marketing team to ensure that the Prepaid and Youth marketing campaign is aligned to the overall MTN SA campaign standards and governance frameworks

Research & Data Analytics

• Use client analytics to inform marketing campaigns as well as for tracking and reporting purposes
• Analyse data using CVM to evaluate the success of their marketing efforts and come up with new ideas to improve Prepaid and Youth marketing and exposure
• Lead market research efforts to uncover the viability of current and existing products
• Request particular insights from the Data Analytics team to identify buying trends
• Through the CVM team, advise on how data and insights can be improved for marketing purposes

Financial Management & Reporting

• Manage, monitor and control the budgetary needs for Prepaid and Youth Marketing, in line with business objectives and the central budget
• Review and submit reports addressing periodic activity, budget compliance, feedback and key departmental results to facilitate decision making
• Manage and optimise the budget, ensuring all expenditure is in line with the agreed budgets
• Monitor costs and determine initiatives to increase efficiencies and optimise resources - maximise cost/benefit ratios 
• Where relevant, ensure Vendor and IT costs are effectively managed

Marketing Execution & Management

• Lead a team to develop and execute organisational marketing planning, objectives and campaigns and advertising initiative.
• Ensure delivery of exceptional client experience and effective Return on Marketing Investment (ROMI)
• Drive programme scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders
• Effectively communicate programme expectations to team/ project members and stakeholders in a timely and clear manner.
• Coordinate delivery by delegating actions, tasks and responsibilities to appropriate team members.
• Through team, perform regular market and trends analyses. Oversee the use of value-based insights from CVM to develop marketing content. This also includes providing campaign feedback through CVM team
• Work closely with marketing vendors to ensure close integration of vendors into the team and to streamline services rendered
• Ensure that a process is in place for seamless handover between marketing and all other relevant functions 
• Implement processes and procedures to accurately determine ROMI
• Develop marketing capabilities in regions and work closely with these teams to improve local communications and campaigns
• Ensure that Prepaid and Youth are communicating the right messaging to attract prospective customers and retain existing ones based on the customer segmentation 
• Ensure optimisation of cross functional teams for delivery of a pre-defined commercial objectives.
• Work closely with the regional marketing teams to develop and adapt communications to suit local requirements
• Update senior leadership on the progress of marketing activities and report on the results/efficacy of campaigns 
• Provide daily, weekly and monthly reports on all activities of the section to senior leadership in Prepaid and Youth and Brand and Marketing 
• Identify leads which are sales-ready and send them to the right teams through the LMS, CRM etc
• Drive the Partner and Client Satisfaction Survey in conjunction with the Sales and Partnership teams
• Continually improve existing processes and procedures to enhance effectiveness, efficiency and performance

Governance, Policies, Procedures and Control Measures 

• Ensure effective implementation of (and compliance towards) company policies, processes, and procedures. Put effective methods and standards in place in alignment with aforementioned (inclusive of key industry events and MTN Premier events)
• Actively participate in all governance activities inclusive of regular review committees with Brand and Marketing, Group Prepaid and Youth Marketing
• Identify relevant information and data for reporting purposes during departmental meetings
• Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
  Continuously review key risks, issues and dependencies and set mitigation actions

People & Culture Management

• Provide technical, procedural and policy guidance to staff, colleagues, partners and vendors
• Attract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment
• Create and implement personal development plans
• Lead, develop and coach the marketing teams on-the-job
• Enable and model healthy employee relations and collaborative teamwork
• Manage diversity, develop, and embed an Employment Equity plan for the business area
• Contribute to building a culture  of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management
• Act as an ambassador for the team by living the Brand values and vital behaviours and changing and influencing employees’ behaviour
• Make the environment the best place to work. Foster professionalism, loyalty and commitment to the organisation. Build the Company’s brand to be the employer of first choice.

Continuous Improvement

• Drive a PR and thought leadership programmes as well as digital marketing that are content-led focused on our five products and solutions, namely: Cloud, Internet of Things (IoT), Managed Networks, Security and Unified Comms. Keep abreast of international best practice, technologies and industry trends
• Proactively research relevant best practice and processes, recommending translation of these in the strategic framework
• Research and highlight opportunities to update policies and implement futuristic solutions
• Maintain an understanding of related systems in order to develop integrated systems and processes
• Keep up to date with new products and services and their impact on MTNSA
• Understand and take cognisance of emerging markets and plan accordingly
• Review and encourage team idea generation
• Lead and/or play an active role in transformational and strategic projects impacting area of responsibility

Qualifications

Education

• 4 Year Tertiary qualification in Marketing or equivalent MBA / Masters advantageous
• Relevant accreditation in marketing advantageous

Experience

Minimum 5-8 years of Marketing experience including:

• 2 years in management/ supervisory experience
• 5 years in leading Marketing functions within the Prepaid and Youth industry 
• Work across diverse cultures and geographies
• Experience working in a medium to large organization
• Good Understanding of Sales
• Track record in Marketing execution
• Good product knowledge
• Experience with gathering relevant data and using it to formulate customer insights
• GTM strategy development and execution
• Campaign management