Specialist: Digital Reporting Insights at Vodacom

Role purpose

Implementation of a CBU/App analytical services framework and strategy to support the reporting requirements of all the business areas within predefined SLA’s. To deliver all required Enterprise reporting, market/competitor intelligence and insights to support the Enterprise management team decision making. To deliver self-initiated insights and campaign reporting to support Enterprise, CVM/direct marketing campaigns & sales leads. To implement and manage a robust digital analytics framework through the use of Tealium and Adobe Stack across Web, Mobile and App. To translate business requirements into analytics specifications that speaks to a variety of languages that can be understood by Web applications, Tealium & Adobe.

Your responsibilities will include:

• Understand the analytical information needs of the business: Proactively lead and identify areas of Enterprise customer behaviour, channel behaviour and commercial base performance (inflow, base, recommitment, outflow) that require understanding. Proactively gather reporting and analysis requests from the business and product owners
• Translate business requirements into analytical implementation specifications that speak in a variety of languages that can be understood by Web applications, Tealium & Adobe.
• Execute owned media campaign ideas into A/B, Multivariate & Experience tests. Use Personalisation and Targeting to optimise conversion rate, provide simplification, optimise drop off rates and drive landing page improvements. Uploading offline data into Target to enable one to one personalised campaigns. Providing solutions to match online and offline data.
• Create compelling actionable insight that significantly improves our knowledge of Digital customer and channel behaviour, and opens new commercially viable opportunities for Churn, Revenue and Margin improvement
• Implementation  of CBU/App analytical services framework and strategy to support all the business areas reporting requirements within predefined SLA’s & managing the resources effectively along with recommendations for reporting technologies
• Delivery of the reporting sets for the consumer business units:
• Responsible for the development of detailed robust Business Analytical models that can be deployed to various divisions within Digital that supports the business sales teams.
• Conducting and facilitating analytics and modelling Delivery of data for campaign targets and sales leads
• Delivery of data extracts to support commissions payments
• Segmentation of Enterprise base to support reporting, campaigns and forecasting
• Provide leadership, planning, technical direction and communication to ensure the required delivery of high quality outputs to meet customer needs in the most cost effective manner
• Revenue uplift and/or savings through CVM improvement initiatives & campaigns/leads
• Management of budget for contractors and CVM/Insight tools & capabilities

The ideal candidate for this role will have:

Must have technical/professional qualifications:

Matric essential 

• Relevant 3 year Qualification IT/BSc/Bcom (Web/Process Improvement/ Information Systems/Informatics/Computer Sciences)
• Minimum of 3 years’ experience essential in a web/digital/telecoms or IT environment with exposure to:
• Javascript 
• Web Page structures
• Basic ITIL Foundation
• Agile Methodologies
• SQL
• Reporting tools such as Qlikview /Adobe/Google Analytics
• Service Management tools such as Remedy/HP Service Desk
• Business requirements specification writing

AND

• Minimum of 5 years’ experience essential in a web/digital/telecoms or IT environment with exposure to:
• Javascript 
• Web Page structures
• Basic ITIL Foundation
• Agile Methodologies
• SQL
• Reporting tools such as Qlikview /Adobe/Google Analytics
• Service Management tools such as Remedy/HP Service Desk
• Business requirements specification writing

Core competencies, knowledge and experience :

Job Knowledge:

• Adobe stack (Adobe Analytics, Adobe Audience Manager, Adobe Target)
• Experience with Digital-based and online information systems 
• HTML and JavaScript for CRO implementation with Adobe Target 
• Experience with a Tag Management System for data layer library creation and Tealium support 
• Adobe Analytics E2E implementation and workspace analysis knowledge
• Python and SQL for tag plan automation and data transformation respectively 
• Knowledge of web best practise usability & accessibility standards
• Analytics, reporting, data analysis & Business Analysis
• Advanced Knowledge of HTML, XML Oracle and Web Design
• Remedy, Jira and Confluence 
• Technical Skills – JavaScript, Oracle SQL,
• ITIL Service Management

Job Related Skills:

• Computer Application Skills
• Presentation Skills and meeting facilitation
• Mobile Technology Aptitude Skills
• Mobile Internet and Web Internet Skills
• Attention to detail and Quality Assurance
• Excellent problem solving skills
• Excellent Proof-reading and QA skills 
• Excellent written and verbal communication and client facing skills
• Excellent telephone skills and social etiquette
• Good logic and time management skills
• Project Management (advantageous)
• Reports creation and Analytics

Closing date for Applications: 10 October  2022.