Specialist: Marketing at Vodafone Global Enterprise

Role Purpose/Business Unit:

• To deliver and execute on the segments marketing plan, across the variousbusiness units in the region. To drive operational initiatives within the region todrive market growth through data-driven insights and competitor analysis, in orderto shape innovative campaigns and enhance brand positioning.

Your responsibilities will include:

• Planning, execution and evaluation of regional segment marketing plans andimplementation into the channels.
• Drive brand objectives with external service agents, media, and other key roleplayers.
• Report on monthly advertising, sales, and promotion budgets, track to ensurepositive ROI.
• Conduct post campaign evaluations on all promotional and marketingactivations to determine implementation effectiveness and return.
• Monitor the use of the Vodacom brand at events, sponsorships, andpromotions for consistent application and visibility, ensuring complianceaccording to CI, standards, policies, and procedures.
• Provide support with regional advertising and branding – billboards, brandingrollouts, pop-up store locations, regional radio stations etc.
• To conduct comprehensive market analyses to identify trends, assesscompetitor landscapes, and leverage insights for targeted campaigns, andensuring sustained growth and competitive positioning.
• In depth understanding of / and implementation of segmentation acrossbusiness units within the region.
• Brief in artwork and drive bookings and execution of schedule as per segment requirement.
• Book media for all regional adverts across all business units.
• Drive ATL (above the line) and BTL (below the line) campaigns to supportChannel and VB Sales.
• To drive and support national campaigns for the region.
• Responsible for implementing channel deals, trade activations, pricing andpropositions within region.
• Post-paid regional deals to be developed and implemented. 
• Utilize insights provided by the Insights team and propose and implementsolutions to ensure gap closure through the development of competitor activityplans.

The ideal candidate for this role will have:

• Matric / Grade 12, and
• 3 year commercial/ marketing/ sales diploma or degree (NQF 6 or higher) or SAQA accredited equivalent with
• 3-5 years relevant experience (essential)
• Valid Driver’s licence - The successful candidate must have their own reliable vehicle and be willing to use it for business‑related travel (essential).

Core competencies, knowledge, and experience:

• At least 3-5 years experience in brand management, retail marketing and sales.
• Functional Marketing experience across ATL, BTL, experiential marketing,media, PR, etc.
• Analytics to measure effectiveness of marketing.
• Critical Thinking and problem-solving decision making.

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 27 March 2026