Specialist: Paid Media Platform (Search) at Capitec Bank

Purpose Statement

• The Paid Media Platform Specialist is responsible for developing, executing, and optimising data-driven digital media campaigns across programmatic, search, and social platforms to maximise performance and ROI. 
• This role involves audience targeting, budget allocation, performance analysis, and continuous optimisation using platforms like DV360, CM360, Google Ads, and Meta Ads Manager. The specialist ensures accurate tracking, compliance with platform policies, and alignment with business objectives while collaborating with cross-functional teams to enhance campaign effectiveness through actionable insights and data-driven strategies.

Experience

• 3-5 years experiencein digital media buying, programmatic advertising and paid search
• Proven experience in applying strong analytical skills with experience in GTM, GA4, LookerStudio, AppsFlyer/similar app attribution platforms and thrird-party measurement tools
• Experience in developing media plans, performance reports and actionable insights
• Efficient in conversion tracking, attribution modelling and audience egmentation
• Salesforce experience a plus

Qualifications (Minimum)

• A relevant qualification in Digital Marketing

Qualifications (Ideal or Preferred)

• A relevant qualification in Digital Marketing

Knowledge

• Expertise in Google Das, DV360, CM360, Meta Ads manager, LinkedIn Ads, Tik Tok,  Twitter Ads and Retail Media
• Efficient in conversion tracking, attribution modelling and audience egmentation

Skills

• Analytical Skills
• Communications Skills
• Planning, organising and coordination skills
• Presentation Skills
• Problem solving skills