Specialist: Search Marketing at Vodacom

Your responsibilities will include:

• Mapping out a search marketing strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods works for the brand. Integration of search marketing activities within traditional marketing campaigns.
• Implement a robust reporting framework to include the definition of a KPI dashboard to monitor and track the success of search marketing initiatives.
• Optimizing various website components including site accessibility, keywords, links, and social media content.
• Ability to conceptualize and enhance the customer experience across the entire digital journey, with a strong focus on channel attribution.
• Drive breakthrough search marketing innovation.

The ideal candidate for this role will have:

• 3-year Business related Degree or equivalent National Diploma essential and 
• Minimum of 3 to 5yrs relevant experience essential in:

1. Advanced experience in search marketing (PPC, SEO and Internal).
2. Driving commercial & operational targets for the search marketing domain – sales, revenue, profitability, user experience quality measures, and adoption of the products and services.
3. Search Marketing Strategies.
4. Creating strategic plans to win market share from competitors. 
5. Capable of working in a complex organization and able to build strong relationships and credibility with multiple levels both internally and externally.

Closing Date: 20th, June 2022