SynergAutomate Business Development Manager at SynergERP (Pty) Ltd

DUTIES AND RESPONSIBILITIES

Activity Upkeep & Reporting

• Maintain Salesforce (the CRM Tool in use) and any additional reporting requirements.

Customer research and profiling

• Conduct thorough market research to identify potential clients, industries, and verticals for Automation Tools.
• Analyze market trends, competitor offerings, and customer needs to refine sales strategies.
• Understand and articulate the SynergERP / SynergAutomate / SynergProcess Value Proposition.
• Be able to sell a solution and not a product, i.e., consultative selling (your role is to help the client realize where there are inefficiencies)

Lead Generation & Prospecting (through your own efforts)

• Generate and qualify leads through various channels including networking, referrals, industry events, digital efforts & cold calling.
• Build and manage a robust sales pipeline to ensure consistent revenue generation – SQOs are monitored monthly.
• Schedule appointments with Decision Makers.
• Overcome obstacles in reaching the decision-makers.

Outside of your own efforts, Leads and opportunities may be generated through other channels which you will be expected to qualify and run with, for example: -

• Marketing Leads (may include international opportunities).
• Leads Generated from ERP / HCM BDM’s and/or from the Consultant Pool and/or from within the existing customer base.

Task and process management

• Collaborate with the technical team to understand customer requirements and tailor solutions to meet their specific needs.
• Provide valuable insights to enhance product features and functionalities based on client feedback.
• Follow the prescribed SynergERP sales methodology.

Negotiating and closing

• Promote and emphasize the business case for change and ROI.
• Pre-empt and manage objections.
• Understand the clients’ buying and decision-making process and manage both internal and external expectations.
• Obtain & assess pricing for reasonability and accuracy.
• Prepare professional & detailed tailored proposals.

Continuous relationship building

• Be a trusted advisor to clients.
• Know when to involve internal stakeholders at client engagements.
• Educate the client throughout the process.
• Provide content, resources and tools required to make an informed decision.
• Maintain a good relationship with SynergERP’s business partners.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in business administration, Sales, Marketing, or a related field (beneficial).
• At least 2 Years in Business Development or Sales (beneficial).

Technical Proficiency (beneficial)

• Understanding of Robotic Process Automation (RPA) and Artificial Intelligence (AI) technologies.
• Familiarity with industry-leading automation tools and platforms.

SKILLS AND ABILITIES

• Excellent communication skills (both written & verbal) with the ability to articulate complex technical concepts to a non-technical audience.
• Passionate about technology.
• Hunter Gene.
• Consultative Selling Style / Approach
• Collaborative mindset with the ability to work cross-functionally with technical teams.
• Propensity to gather & apply knowledge.
• Ability to work independently and be self-motivated.
• Meticulous, diligent, and accountable
• Business & Financial Acumen
• Client service orientated.
• Strong negotiation skills
• Strong Presentation Skills
• Strong administration and organisational skills
• Proactive and efficient by nature
• Analytical skills
• Collaborative Approach