Team Lead – Brand (South Africa) at Investec

Description

The successful candidate will be responsible for managing brand execution and ensuring consistent brand messaging.  They will need to manage our brand advertising efforts aligned to brand strategy, manage the brand identity; be able to develop brand campaigns; measure brand performance; enhance brand experience and lead the central brand team. They need to translate brand strategy into brand plans, working closely with the BU marketing teams to ensure that the Investec Brand is coherent, consistent and aligned.  

Responsibilities & essential job functions

• Lead a brand team – ensuring high performance, sharing best practice and living Out of the Ordinary
• Guide and input to marketing strategies of each area working with to achieve business and marketing objectives, to both internal and external audiences (where relevant).
• Apply discipline with regards to brand guidelines and frameworks
• Manage timelines, expectations and relationships, delivering on high quality projects aligned to objectives.
• Collaborate with business units and cross-functional teams to develop and execute comprehensive brand advertising campaigns that align with objectives, including creative agencies, digital, and media teams.
• Manage advertising budgets, ensuring campaigns are delivered on time and within budget. 
• Build and maintain strong relationships with external agencies, including creative, media, and digital agencies. 
• Stay up to date with industry trends and best practices, and identify new opportunities for innovation and growth.
• Conduct regular audits of creative and marketing materials for consistency and to ensure they align with brand CI.
• Monitor and evaluate the performance of marketing campaigns, providing regular updates to key stakeholders.
• Work across specialist teams including BUs, brand, digital, events, print/production, sponsorships, copy, store, research & strategy and operations

Qualifications and Experience

• Minimum of 8 years marketing experience, ideally experience in agemcy management, with a proven track record of building and maintaining successful partnerships.
• Project management skills, with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• In-depth knowledge of advertising channels, including digital, social, and traditional media.
• Strong analytical and problem-solving skills, with the ability to use data to drive decision-making.
• The ideal candidate will have a strong background in brand advertising, with a proven track record of developing and executing successful campaigns across multiple channels.