Team Leader (Sales) (SWD) (TLSWD) at The Beverage Company

Job Purpose

• To manage and lead the SWD Team to implement a market driven differentiated service that builds sustainable competitiveness within clearly identified channels, thereby delivering sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation. Required to supervise and coordinate the schedules of the sales representatives to meet and exceed sales quotas.

Key Accountabilities and Outputs

Sales Supervisor Duties and Responsibilities

• Understand customer needs, offer solutions and support
• Organize and coordinate regional information
• Research potential leads from business directories, web searches, or digital resources
• Recruit, hire, and train new sales representatives, when necessary
• Receive and report on all sales leads
• Supervise sales team members
• Answer potential customer questions and follow-up call questions
• Work with sales team when closing sales
• Track weekly, monthly, and quarterly performance and sales metrics
• Meet all sales quotas and goals
• Assist sales team to meet and exceed goals

Performance Management

• Determines and communicates business direction and work priorities
• Regularly assess progress against directives
• Reacts promptly to performance challenges
• Provides meaningful interim and year-end Performance Reviews
• Drives a high performance culture
• Delivers sustainable results

Customer Development

• Manage and build customer relationships with Outlet owners
• Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
• Ensure all current, correct customer master data captured onto Rapid Trade and is maintained
• Achieve customer sales volume targets
• Ensure each outlet buys directly from the Company consistently on a weekly basis

Execution Guidelines

• Ensure the delivery of product availability, merchandising, promotions, pricing and space in outlets
• Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning
• Manage stock rotation to ensure 100% availability
• Drive the effective execution of selective merchandising implementation in the consumption and purchase zones
• Negotiate and execute interior and exterior price communication; capture price priorities; ensureprice point compliance and execute on the overall price and promotion campaigns throughout the year

Asset Management

• Manage the Company refrigeration assets by driving governance and compliance
• Manage all the Company assets in the outlets including permanent merchandising and signage
• Ensure the Company products are stocked in fridges as per guidelines
• Conduct asset verification surveys (fridges, etc.)
• Assist customers with managing stock replenishment to minimise stock outs
• Manage stock rotation and quality

Additional Region-Specific Accountabilities and Outputs (WC)

• Route Ride Weekly 2 Routes, if indicated
• ITMO (format will be provided)
• Strike Report (format will be provided)
• Store Specific space
• Weekly Report on all brands
• Account Rec-Report
• Monthly Forecast (Month-end Discussion)
• Promotion Report

Qualifications and Experience

• Grade 12 / Matric / NQF level 4
• At least 3 years’ experience (Operational Execution) Experience in a sales/marketing/FMCG environment – preferably CSD
• Intermediate knowledge of PC and experience with tracking and recording call information, on
• Microsoft Office and /or similar software
• Demonstrated and proved sales results
• Ability to multitask, prioritize and manage time efficiently
• Excellent Customer Care and focus
• Excellent verbal and written comunication skills
• Persuasive and goal orientated