Technical Digital Writer at Wilderness

PRIMARY PURPOSE

• We are seeking a skilled Technical Digital Copywriter who can translate complex concepts into clear, engaging, and accessible digital content that drives measurable performance. This role sits at the intersection of content, SEO and performance marketing, with a focus on producing conversion-led copy across digital channels to support B2C lead generation with a long sales cycle (average 8 weeks from enquiry to booking).

*This position is based in Cape Town or Johannesburg

Detailed Responsibilities

Content Creation & Optimisation

• Write and edit high-performing digital content across websites, landing pages, and marketing channels
• Develop SEO-driven long-form content, content hubs, and landing pages
• Create conversion-focused copy for paid media, including PPC and paid social
• Produce lifecycle content including email campaigns and lead nurture journey

Performance & Growth

• Optimise content using data insights to improve engagement, rankings, and conversion
• Refresh and enhance existing content to drive continuous performance improvement
• Support A/B testing and messaging experimentation across channels

Technical Translation & Collaboration

• Translate complex product and platform functionality into clear, user-focused messaging
• Collaborate with marketing, product, and digital teams to align content with business objectives
• Develop supporting documentation such as FAQs, guides, and feature explanations

SEO & Digital Best Practice

• Structure content for search visibility, readability, and AI discovery
• Apply keyword research and search intent to content development
• Ensure all content aligns with brand voice, tone, and editorial standards

CANDIDATE PROFILE

Qualification:

• Bachelor's degree in technical copywriting or related performance marketing degree.

Experience:                    

• 5+ years proven experience in digital copywriting or content roles within performance marketing environments
• Proven track record across SEO, paid media, and lifecycle marketing
• Experience working with premium or luxury brands preferred

Skills:           

• Exceptional writing ability with a strong focus on clarity and persuasion
• Strong understanding of how content drives performance across digital channels
• Commercial awareness with the ability to create conversion-led messaging
• Ability to interpret briefs, challenge thinking, and identify optimisation opportunities
• Strong research, editing, and proofreading skills
• Technical & Analytical Capability
• Solid understanding of SEO principles, keyword strategy, and search intent
• Experience writing for paid media and conversion-focused environments
• Ability to use performance data (CTR, CPL, CPC, ROAS) to refine content
• Familiarity with CMS platforms and tools such as Google Search Console, Ahrefs, or similar