Technical Marketing Specialist - Agrochemical at Mayfly Agri (Pty) Ltd

• An established manufacturer of specialised agrochemicals is seeking an experienced Technical Marketing Specialist to drive business and technical support initiatives aimed at meeting regional targets. The role focuses on BioSolutions, biologicals, nutrition, digital tools, and core crop protection products. The candidate will also align regional strategy with the company’s local and global marketing direction in collaboration with the Regional Business Manager.

Minimum requirements for the role:

• Must have a Degree or Diploma in Agriculture
• Must have BASOS and AVCASA accreditation; if not accredited, the candidate will be required to successfully obtain it within the first year of service
• Minimum 3-5 years’ experience in the crop protection industry in marketing and business development positions
• Must have good business/market intelligence and excellent technical skill regarding marketing tools and strategies
• Broad knowledge of the agrochemical and agricultural input industry, with strong industry credibility and value chain expertise, is essential
• Must have broad knowledge of crop cultivating and production methods
• Good technical understanding of bio-stimulant and innovative nutrition and key competitors in the market
• General knowledge of the market and regulatory processes is advantageous
• Financial acumen with ability to understand basic financial principles

The successful candidate will be responsible for:

• Offering technical service to the Distributor and Distributor representatives, while creating marketing opportunities with each in the area to drive marketing and sales, in conjunction with the Regional Business Manager, to achieve allocated financial targets.
• Taking responsibility for business development and driving business support initiatives to reach the regional budget across all portfolios.
• Contributing to training programs and delivering product presentations to the company’s sales team, distributors, and agents.
• Contributing to the definition of demonstration trials plans and driving the implementation of trials in the region.
• Executing demonstrations, collecting data, and presenting results from demonstration trials.
• Contributing to the development of a key account approach by maintaining a customer database and supporting key promotional activities.
• Conducting commercial trial work on all new remedies and crop monitoring systems.
• Developing, maintaining, and advancing digital crop monitoring systems and programs in alignment with the company’s strategic plan.
• Contributing to agent service and technical support.
• Utilizing relevant commercial and/or demonstration trial locations as marketing/demo day venues.
• Coordinating all the above in full alignment with the Regional Business Manager.
• Maintaining up-to-date knowledge of markets and agricultural products.
• Contributing to the portfolio positioning strategy and continuously improving the value proposition.
• Contributing to product training presentations and promotional materials.
• Contributing to product launch planning and driving execution in the assigned region.
• Contributing to the future portfolio strategy by identifying and suggesting new market opportunities.
• Contributing to the product pricing strategy, including competitive analysis and differentiation in the region.
• Recommending continuous improvements for current product labels.
• Identifying new uses for current products.
• Creating content for marketing activities such as social media posts, brochures, trial result booklets, and digital platforms.
• Liaising with Commercial, Development, and Marketing teams on new product launches, technical training, focus products, marketing activities, demonstrations, and field events.
• Engaging with Distributors and Distributor Representatives.
• Supporting and advising Farmers.
• Collaborating with Researchers and Industry Specialists.
• Coordinating with Suppliers.