Technical Marketing Specialist - Crop Protection at Mayfly Agri (Pty) Ltd

• An established Agricultural Chemical Distributor is seeking the above to be responsible for driving business development and market growth by managing demonstration trials, providing technical support, and executing marketing initiatives, while contributing to product strategy, training, launches, and content creation across the region.

Minimum requirements for the role:

• A tertiary qualification in agriculture is advantageous
• Minimum 3-5 years’ experience in the crop protection industry in a commercial position
• Broad knowledge of agrochemical and Ag input business with good industry credibility and value chain expertise
• Broad knowledge of crop cultivating and production methods
• Must have general knowledge of the market and regulatory processes
• Financial acumen with ability to understand basic financial principles
• Must have a valid driver’s license and be willing to travel in the area

The successful candidate will be responsible for:

• Taking business development responsibility and driving business support initiatives to reach budget in the region on all portfolios.
• Contributing to demonstration trials plan definition and driving trial implementation in the region.
• Executing demonstrations, collecting, and presenting data from demonstration trials.
• Providing agent service and technical support.
• Utilizing relevant commercial and/or demonstration trial locations as marketing/demo days.
• Maintaining up-to-date knowledge of markets and agricultural products.
• Contributing to portfolio positioning strategy and continuously improving the value proposition statement.
• Contributing to product training presentations and promotional materials.
• Contributing to product launch planning and driving execution in the region.
• Contributing to future portfolio strategy by identifying and suggesting new market opportunities.
• Contributing to product pricing strategy, including competitive analysis and differentiation in the region.
• Identifying new uses for current products.
• Creating content for marketing activities such as social media, brochures, trial results booklets, and digital platforms.