Territory Sales Manager at BAT

ROLE POSITIONING AND OBJECTIVES

The role of the Territory Manager is to lead, manage and equip the Sales Representatives within the defined area, to implement and achieve specific trade marketing & distribution objectives in line with the Territory's Operational Plan within the defined geography. 

WHAT YOU WILL BE ACCOUNTABLE FOR

• Ensure that objectives in terms of availability, visibility, volume, quality including product freshness and customer price of products are achieved for the Area.
• Coordinate implementation of brand and trade programs in the Area, quickly reacting against competitive threats if necessary
• Ensure all in store execution targets within Area complies with Operational Plan
• Ensure the implementation of the communication plan within the Area and in line with cycle execution guidelines
• Manage, inform, develop, and motivate the Sales Representatives in order to deliver trade marketing and distribution activities that are superior to the competition in respect of both core and added value services
• Manage budget for trade programs for the territory
• Manage the productivity & cost optimization of the territory (trade spend effectiveness in the area) through the achievement of productivity targets (visits per day) and sales strike rates
• Improve all identified development areas, by achieving the signed off development plan with the Territory Manager

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Degree (preferably in Marketing/Sales) or Grade 12 with Qualification
• 3-5 years relevant experience with experience as well in a management position
• FMCG experience would represent a plus
• Data interpretation and analytical skills coupled with a high-level computer literacy and skills in MS Office (Excel, PowerPoint, Word)
• Good understanding of consumer segmentation, profitability, pricing, product ranging, utilization of research, space management and planograms.
• Leadership skills and ability of self-leadership
• Communication / Interpersonal skills: Communicates clearly, persuasively and is successful in influencing others.
• Leads by setting a personal example of excellence.