Trade Marketing and Brand Activation Specialist at Helderberg Personnel

Requirements:

• 3 to 5+ years’ experience in trade marketing, activations, events, or experiential.
• Marketing Experience within sports, FMCG, retail, lifestyle, fitness, or performance brands.
• Experience working within retail and distribution environments.
• Strong organisational, planning, and execution capabilities.
• Experience coordinating events, promotions, and activations nationally.
• Strong relationship-building and communication skills.
• Valid driver’s license and willingness to travel nationally
• Experience in running, endurance, fitness, or sports industries will be advantageous.
• Experience working with multinational sports or lifestyle brands will be advantageous.
• Exposure to sports retail, technical footwear, performance apparel, or nutrition categories will be advantageous.
• Experience with park runs, marathons, sporting events, or community-based will be advantageous.
• Activations  
• Experience working with field teams, promoters, or brand ambassadors will be advantageous.
• Understanding of sports consumers and running community culture will be advantageous
• Computer literate (MS Word, PowerPoint, MS Excel and Google Workspace, Canva or basic design platforms)
• Knowledge of event and activation planning tools will be advantageous.
• Knowledge of reporting and retail feedback systems will be advantageous
• Social media and community engagement platforms will be advantageous
• Hands-on and execution-driven.
• Strong relationship-building and networking ability.
• Highly organised with strong attention to detail.
• Creative thinker with ability to generate innovative activation ideas
• Strong communication and interpersonal skills.
• Digitally aware with an understanding of how retail, experiential, and social engagement Intersect in modern brand building.
• Comfortable operating within evolving business structures where adaptability and initiative are essential

Duties will include, but are not limited to:

• Trade Marketing Strategy and Retail Execution
• Brand Activations and Consumer Engagement
• Running Community, Sponsorship and Ecosystem Development
• Events, Exhibitions and Experiential Marketing
• Retail Visibility, Merchandising and Display Management
• Retail Environment and Brand Positioning Governance
• Asset Tracking, Auditing and Governance
• Technical, Education and Sales Team Integration
• Campaign Execution and Promotional Management
• Commercial Contribution, Reporting and ROI
• Agency, Supplier and Promoter Management
• General day-to-day and Operational duties