Trade Marketing Manager - Corporate Services Bryanston at Tiger Brands

WHAT YOU WILL DO:

CHANNEL/CLUSTER & CUSTOMER UNDERSTANDING

• Knowledge of shopper/mission profiles, category roles, and business priorities, objectives, plans (incl. PB), trade media platforms, & strategic/executional capabilities of customers across channels/clusters 
• Awareness of competitor relations & joint working initiatives & impact/implications for TB across channels/clusters with key trade partners 
• Undertake deep dive category & basket analytics for assigned channels/clusters & associated customers referencing the above to identify channel/cluster/customer led trends, upside opportunities, & potential threats to category & TB growth

INTEGRATED BUSINESS PLANS

• Collaborate with Shopper Marketing & Sales to build Channel/Cluster (incl. e-comm) & Customer specific executional plans (across presence, value incl. co-op grids, & engagement across all trade media platforms) to deliver the strategic shopper plans as well as take advantage of identified basket conversion opportunities for category / brand to deliver mutual growth.
• Support the Sales team in building credentials in & influence over category & brand execution in trade through Joint Business Planning & tactical customer specific initiatives.
• Support the Sales team in aligning & directing operation execution of plans (incl. Perfect Store, launch GTM, & shopper campaigns) in line with customer plans 
• Quarterly strategy reviews are to be undertaken and Trade Marketing Plans revised accordingly in response to changing market dynamics, new opportunities, & Identified risks.. 

REVENUE MANAGEMENT

• Work closely with Revenue Management & Shopper Marketing to:
• review pack:price architecture by channel/cluster to competitive satisfy shopper needs & optimise range performance for TB & the trade
• determine optimised promotional mechanics & pricing levels by channel/cluster & Customer to secure competitive SOV & drive brand switching & profitably build basket size/mix in line with shopper plans 
• Work closely with Finance, Sales & Ops to ensure that pricing accruals are accurately calculated & actioned, & that execution of pricing / price adjustments are executed in line with approved strategies.

PERFORMANCE MANAGEMENT

• Ensure that all trade marketing plans are executed on time & in full, delivering the objectives/ROI set, timeously addressing delays & shortfalls
• Proactively support launch GTM plans to maximise the impact & traction of brand innovations in targeted trade outlets
• Prepare routine reviews of category & brand performance (sales out / basket KPIs) for assigned channels/clusters & associated customers detailing causes of gaps & proposing responsive actions to address shortfalls & capitalise on opportunities
• Support Sales in Customer Reviews & JBP Status Updates with shopper-led insights & recommendations on  growth driving initiatives.

WHAT YOU WILL BRING TO THE TABLE:

CHANNEL/CLUSTER LEADERSHIP

• Leverage understanding of channels/clusters/customers & their role in delivering strategic shopper plans to build credibility with & establish effective working relationships with Marketing, Shopper Marketing, RM, Sales, & Ops, whilst establishing credibility & influence with key customers

ANALYSIS & INSIGHTS

• Demonstrated understanding of the key processes of category analytics, with confidence in channel/cluster & customer level data mining (incl. basket data) to extract meaningful and actionable insights

PROJECT MANAGEMENT

• Effective project management skills, proactive performance management and commitment to the achievement of business objectives set

COMMUNICATION & NEGOTIATION

• Strong communication and presentation skills to build compelling trade arguments that engage and influence both internal & external audiences securing their active support
• Negotiation skills is an advantage when interacting with trade partners

EXPERIENCE

• 3-year Bachelor Degree in a commercial field
• 2-3years work experience across FMCG Trade/Category/RM
• Category management experience is advantageous 
• Time in Brand Marketing is considered useful