Trade Marketing Specialist - Cape Town at The Prestige Cosmetics Group

KEY RESPONSIBILITIES

Business Performance

• Strategy & Planning: Develop (together with the Marketing Manager) and implement trade marketing strategies, animation and promotional plans to support sales growth and brand objectives.
• Brand Activation: Manage the execution of in-store marketing campaigns, including promotional events, product launches, and seasonal activations across retail outlets.
• Retailer Relations: Build and maintain relationships with retail partners and key accounts, collaborating to ensure optimal brand visibility and alignment with promotional calendars.
• Merchandising Excellence: Oversee the development and deployment of point-of-sale (POS) materials, displays, and brand visuals to ensure consistent luxury branding across locations.
• Marketing and Sales Tools: Ensure all testers, samples and promotional gifting is forecasted and implemented across various retailers.
• Market Analysis: Conduct regular market analysis to understand consumer behavior, competitive landscape, and emerging trends in the luxury cosmetics sector.
• Budget Management: Monitor and manage trade marketing budgets, ensuring effective allocation and ROI on campaigns and activations.
• Performance Tracking: Measure, analyze and report on the performance of trade marketing activities, providing insights and recommendations for continuous improvement.
• Collaboration: Work closely with the Sales and Brand teams to ensure alignment of trade marketing initiatives with overall brand strategy and sales targets.

Market/Region Intelligence and Reporting

• Conduct regular environmental scans of competitor activities.
• Ensure monthly communications to highlight trends and opportunities in the market.
• Manage and implement best practices to continuously improve brand performance.
• Provide competitor feedback to relevant stakeholders to ensure relevant insights are considered to develop marketing strategies and activities.
• Ensure relevant reporting with insights and actions to various stakeholders as required.

Stakeholder Management and Engagement

• Build and maintain strong relationships with all stakeholders (internal and external) to ensure full support of the brand in the market.
• Work with all stakeholders to gain maximum exposure for the brand.
• Ensure optimal relationships with all retail partners.

 Leadership and Culture

• Manage own personal development through your PDP (Personal Development Plan). Request training and feedback on performance at least once a month and strive to improve based on these interventions.
• Adhere to the company's values.
• Be an active participant in all culture initiatives and activities.
• Take responsibility for all issues facing the department, work as a team and mentor/coach new team members as required.
• Communicate with your line manager regularly and make recommendations on improving efficiencies and effectiveness in the department.
• Contribute positively to create a harmonious working environment for all team members.

MINIMUM REQUIREMENTS/QUALIFICATIONS

• Business/Marketing degree
• 3 years relevant experience in the cosmetics/luxury brands retail industry
• Proven track record in executing successful trade marketing and in-store campaigns.
• Strong understanding of the South African retail landscape and luxury cosmetics market.
• Exceptional project management and organizational skills, with attention to detail.
• Excellent interpersonal skills, able to build strong relationships with internal and external stakeholders.
• Analytical mindset, with the ability to interpret data and derive actionable insights.