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  • Posted: Dec 17, 2024
    Deadline: Not specified
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  • Founded over thirty-eight years ago in March 1971, The Prestige Cosmetics Group (Pty) Ltd is today the leading distributor of fine fragrances, cosmetics and specialised skincare in South Africa. By investing in our brands, our people and our capabilities, PCG continues to be acknowledged as the preeminent business in the distribution of luxury products in So...
    Read more about this company

     

    Regional Sales Manager

    ROLES AND RESPONSIBILITIES:

    Sales Management

    • Monitor Region’s performance vs. budgeted numbers (compare retailer by store vs. national picture).
    • Analyse and evaluate the Regional actual sales results against the set target for the relevant period; ensuring that appropriate actions are in place to drive sell-out with the team.
    • Analyse areas of underperformance and initiate the appropriate intervention for corrective action to minimize future negative sales impact.
    • Partner with marketing to ensure tools are provided to drive sell-out and build the brand – ensure optimum usage of trade marketing tools with the sales team.
    • Ensure that instore execution reflects the brands positioning and expectation of the business.
    • Execute launch and promotional activations and plans to ensure: Targets, profits and positions are achieved across the business.
    • Agree training plan with Training Managers, monitor and feedback training needs.
    • Anticipate and address obstacles that hinder maximum sales generation.
    • Communicate performance results to the National Commercial Sales Manager.
    • Conduct regular audits to ensure that all necessary scorecards, policies, procedures, and processes are in place and adhered to.
    • Identify and implement new ideas to drive sales.
    • Work together with the National Commercial Sales Manager and Marketing Team, to build the Brand and develop regional sell-out strategies.
    • Identify problem stores, high performance stores top down – ensure appropriate actions plans to drive sales.
    • Collaborate with RDMs and formulate strategies to prioritize and grow nonperforming stores.
    • Collaborate with support functions e.g., marketing, events, training, HR, to ensure support and strategies are in place to drive sell-out and build a high performance team.
    • Ensure submission of monthly commission reports to all retailers and internal stakeholders timeously.

    Customer Service Delivery:

    • Manage the implementation of the company’s customer service to our retailer partners.
    • Ensure proactive resolution of and take immediate corrective action on out-of-stock-lines in the trade.
    • Manage correct implementation of merchandising and planogram guidelines.
    • Oversee the management and maintenance of stock in stores to ensure maximum sales potential.
    • Ensure correct and timeous implementation of launches, promotions, and replenishment.
    • Ensure correct usage and ROI of promoter pool with service providers to maximise potential within the retail environment.
    • Create and implement plans consistent with business objectives.

    People Management

    • Encourage, implement, and reinforce the company values and leadership principles.
    • Ensure an open, motivated, and harmonious work environment.
    • Manage the performance of self and all direct reports (formally and informally), ensuring that regular feedback is given/received, coaching, and mentoring on performance is given/received, to enable continuous improvement.
    • Be actively involved in individual development plans, develop such plans for all direct reports and ensure that the agreed development interventions are delivered.
    • Ensure that KPIs are conducted on all staff to identify the appropriate performance management requirements.
    • Monitor, analyze and manage RDM expenses.
    • Guide and support RDMs in driving their required growth via implementation and regular review of the area business plans.

    Market/Region Intelligence

    • Conduct regular environmental scans of competitor activities (price, product, layouts, and promotions).
    • Ensure monthly communications to highlight trends and opportunities in the region.
    • Manage and implement best practices to continuously improve performance in the region.
    • Provide competitor feedback to Marketing department to ensure relevant insights to development of marketing strategies and activities.

    Merchandise Management

    • Conduct regular analysis and interpretation of stock management to manage the region’s performance.
    • Communicate with National Commercial Sales Manager on stock issues e.g., out of stocks, overstocks.
    • Ensure data integrity through effective stock control.
    • Oversee new door opening and closing process.

    Communication and Stakeholder Management

    • Build effective working relationships with key stakeholders to achieve overall brand/business objectives
    • Develop and maintain relationships with our key retailers to ensure our respective brands are deemed integral to their business, so as to maximise brand growth, support and exposure in their stores.
    • Guide the sales team to work in partnership with all other departments to ensure the smooth day to day running of both the brands and the business as a whole, through regular and relevant communication
    • Ensure that brands gain the maximum support across all retailers in terms of distribution strategy (being in the right doors), space, location, visibility, stock support and marketing support
    • Drive this skill with direct reports in order to achieve best opportunities with customers

    REQUIREMENTS/QUALIFICATIONS

    • Matric certificate, preferably with a Business or Marketing or related degree/diploma
    • 5 years Cosmetics and/or Retail operations experience
    • Proven track record of sales achievement and leadership
    • Excellent leadership skills
    • 5 years relevant experience
    • Excellent knowledge of Excel, PowerPoint, and Word
    • Valid driver’s license
    • Must have own vehicle

    go to method of application »

    Digital Marketing & PR Specialist - Cape Town

    KEY RESPONSIBILITIES

    PR Business Performance

    • Conceptualise and create a strategic PR and Communication strategy for the brand in collaboration with the Marketing Manager, always adhering to international brand image and guidelines.
    • Source, create and sustain strategic and effective media partnerships and/or relations that actively track positive exposure of the brand in the South African media within the print and online channel.
    • The efficient collation, accurate updating and engaging reporting of all media features and landscape information on a monthly basis.
    • The efficient collation, accurate updating and engaging reporting of all relevant competitor activity within the media at large on a monthly basis.
    • Understand parameters of the brand’s A&P allocation to PR and manage PR initiatives within the specified budget.
    • Ensure accurate and timeous reporting of all spend within the budgets.
    • Re-evaluate and improve the PR and Communication strategies timeously to ensure maximization of features and broadcasting.
    • Maintain and develop strong relationships with relevant media, agencies and influencers.
    • Oversee the development of the Influencer Strategy as required.
    • Negotiate and coordinate feature stories linking the brand heritage to new launches and their creators.
    • Liaise with the brand principal on a monthly basis/as required for all day to day activities (for example - new launches, quotes, interviews with spokespeople etc).
    • Create strategic and creative plans for seasonal initiatives.
    • Organise press trips with pre-negotiated titles to secure event and topic coverage.
    • Pitch shoot ideas and coordinate details based on social listening and marketing priorities.
    • Work closely with the team in order to maintain synergy and support on all key launches.
    • Support in-store and external launches/events when appropriate.
    • Oversee and manage PR agencies as required

    Digital Marketing Business Performance

    • Support the development of the market’s digital strategy with the Marketing Manager, build the operational plan and ensure successful execution, leveraging retailer partnerships, in-house digital resources and brand experts.
    • Drive synergy and 360-focus to ensure a holistic approach to digital.
    • Ensure a consistent and cohesive presence of the brand across all retailer digital platforms – aligned with brand expectations.
    • Be the link between the brand’s digital team and the local partners.
    • Plan and implement all brand-level digital campaigns.

    Management of E-Retail

    • Manage all E-Retail activities
    • Manage all E-Retailers website updates and campaign launches
    • Manage communication with E-Retailers on animations (emails, social media, etc.) based on brand guidelines, and ensure close collaboration with the brand principal.
    • Brief brand principal e-Retail team on visuals needed
    • Produce weekly updates and monthly sales report
    • Organise regular test purchases
    • Monitor E-Retailer activities and competition (social media)
    • Link with Legal on Grey Market
    • Evaluate and Implement (where relevant) best practices from the global brand team
    • Ensure approval of retailer’s emails and website features
    • Ensure communication and buy-in of Digital updates/plans with all relevant stakeholders (internal and external)

    Market/Region Intelligence

    • Conduct regular environmental scans of competitor activities.
    • Ensure monthly communications to highlight trends and opportunities in the market.
    • Manage and implement best practices to continuously improve brand performance.
    • Provide competitor feedback to relevant stakeholders to ensure relevant insights are considered to develop marketing strategies and activities.
    • Ensure relevant reporting with insights and actions to various stakeholders as required.

    Stakeholder Management and Engagement

    • Build and maintain strong relationships with all stakeholders (internal and external) to ensure full support of the brand in the market.
    • Work with all stakeholders to gain maximum exposure for the brand.
    • Ensure optimal relationships with all e-retail partners.

    Leadership and Culture

    • Manage own personal development through your PDP (Personal Development Plan). Request training and feedback on performance at least once a month and strive to improve based on these interventions.
    • Adhere to the company's values.
    • Be an active participant in all culture initiatives and activities.
    • Take responsibility for all issues facing the department, work as a team and mentor/coach new team members as required.
    • Communicate with your line manager regularly and make recommendations on improving efficiencies and effectiveness in the department.
    • Contribute positively to create a harmonious working environment for all team members.

    MINIMUM REQUIREMENTS/QUALIFICATIONS

    • Business/Marketing degree
    • 5 years relevant experience across PR and Digital Marketing in the cosmetics/luxury brands industry
    • Strong knowledge and experience on working with social media channels and e-retailers
    • Experience working with paid online campaigns e.g. Google, META is advantageous
    • Excellent interpersonal skills, able to build strong relationships with internal and external stakeholders.
    • Analytical mindset, with the ability to interpret data and derive actionable insights.

    go to method of application »

    Trade Marketing Specialist - Cape Town

    KEY RESPONSIBILITIES

    Business Performance

    • Strategy & Planning: Develop (together with the Marketing Manager) and implement trade marketing strategies, animation and promotional plans to support sales growth and brand objectives.
    • Brand Activation: Manage the execution of in-store marketing campaigns, including promotional events, product launches, and seasonal activations across retail outlets.
    • Retailer Relations: Build and maintain relationships with retail partners and key accounts, collaborating to ensure optimal brand visibility and alignment with promotional calendars.
    • Merchandising Excellence: Oversee the development and deployment of point-of-sale (POS) materials, displays, and brand visuals to ensure consistent luxury branding across locations.
    • Marketing and Sales Tools: Ensure all testers, samples and promotional gifting is forecasted and implemented across various retailers.
    • Market Analysis: Conduct regular market analysis to understand consumer behavior, competitive landscape, and emerging trends in the luxury cosmetics sector.
    • Budget Management: Monitor and manage trade marketing budgets, ensuring effective allocation and ROI on campaigns and activations.
    • Performance Tracking: Measure, analyze and report on the performance of trade marketing activities, providing insights and recommendations for continuous improvement.
    • Collaboration: Work closely with the Sales and Brand teams to ensure alignment of trade marketing initiatives with overall brand strategy and sales targets.

    Market/Region Intelligence and Reporting

    • Conduct regular environmental scans of competitor activities.
    • Ensure monthly communications to highlight trends and opportunities in the market.
    • Manage and implement best practices to continuously improve brand performance.
    • Provide competitor feedback to relevant stakeholders to ensure relevant insights are considered to develop marketing strategies and activities.
    • Ensure relevant reporting with insights and actions to various stakeholders as required.

    Stakeholder Management and Engagement

    • Build and maintain strong relationships with all stakeholders (internal and external) to ensure full support of the brand in the market.
    • Work with all stakeholders to gain maximum exposure for the brand.
    • Ensure optimal relationships with all retail partners.

     Leadership and Culture

    • Manage own personal development through your PDP (Personal Development Plan). Request training and feedback on performance at least once a month and strive to improve based on these interventions.
    • Adhere to the company's values.
    • Be an active participant in all culture initiatives and activities.
    • Take responsibility for all issues facing the department, work as a team and mentor/coach new team members as required.
    • Communicate with your line manager regularly and make recommendations on improving efficiencies and effectiveness in the department.
    • Contribute positively to create a harmonious working environment for all team members.

    MINIMUM REQUIREMENTS/QUALIFICATIONS

    • Business/Marketing degree
    • 3 years relevant experience in the cosmetics/luxury brands retail industry
    • Proven track record in executing successful trade marketing and in-store campaigns.
    • Strong understanding of the South African retail landscape and luxury cosmetics market.
    • Exceptional project management and organizational skills, with attention to detail.
    • Excellent interpersonal skills, able to build strong relationships with internal and external stakeholders.
    • Analytical mindset, with the ability to interpret data and derive actionable insights.

    Method of Application

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