Traffic Manager at Publicis Groupe

Responsibilities

Strategic Resource Management

• Lead the development and implementation of high-level resource allocation strategies to optimize capacity and utilization across all departments.
• Collaborate with team leaders to forecast resource needs and align them with current and upcoming project requirements.
• Monitor and analyze resource utilization metrics, providing insights to the Studio Manager and Delivery Lead to inform decision-making.
• Oversee the balance of capacity, identifying when to bring in contractors, freelancers, or vendors to support effective planning and maintain financial efficiency.

Operational Planning

• Work alongside the Operations Manager to coordinate resource planning efforts and ensure alignment with agency priorities.
• Facilitate cross-departmental collaboration to ensure resource needs are met in a timely and efficient manner.
• Assist the studio manager in developing and implementing workflows and processes that enhance resource management capabilities.

Process Optimization

• Continuously evaluate resource management processes and recommend improvements to enhance scalability and efficiency.
• Support change management initiatives related to resource management and process adoption.
• Document and maintain operational workflows that streamline resource allocation and capacity planning.

Technology and Tools

• Utilize project management and resource scheduling tools to optimize resource planning and allocation.
• Provide training to resource coordinators and team members on effective use of technology and tools.
• Work with IT to ensure that resource management tools meet operational requirements.

Team Collaboration and Development

• Foster a culture of collaboration and high performance among resource management staff.
• Mentor and guide mid and junior resource coordinators, helping them to develop skills and enhance operational efficiency.
• Promote effective communication and teamwork between creative, content, social media, brand, and production teams.

Reporting and Insights

• Prepare and present regular reports on resource management operations, highlighting key metrics and insights.
• Provide strategic input to Studio Manager and Delivery Lead for operational planning and resource allocation decisions.

Qualifications

• At least 4-5 years' experience in a high paced advertising / agency environment
• Strong strategic thinking and planning skills, with the ability to handle complex resource allocation challenges.
• Excellent communication and interpersonal skills to facilitate collaboration with cross-functional teams.
• Proficiency in using advanced project management and resource allocation software (e.g., Chase, Roar, Altair).
• Ability to interpret data and translate insights into actionable strategies for process improvement.
• Strong problem-solving skills with attention to detail.
• Capability to operate effectively in a fast-paced, dynamic environment.
• Extensive experience in resource management within a creative or advertising agency environment.