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  • Posted: Nov 23, 2021
    Deadline: Not specified
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  • Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers i...
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    TTL Strategist

    Job Description

    We’re looking for a middle-weight Strategist with experience in originating and adapting TTL campaign strategies to join our team, working from our Johannesburg office.

     

    Minimum Criteria & Position details:

    • Relevant marketing/communications diploma/degree

    • TTL creative communications/advertising agency experience of 4+ years

    • Strong understanding of media planning and digital marketing best practice

    • Experience in developing and presenting strategic solutions in FMCG category

     

    The Strategist will be responsible for:

    As a middle-weight strategist, you will be responsible for the day-to-day strategic work on key clients assigned to your portfolio.  This will require an appetite to make work that works, the ability to translate research findings and consumer insights into clear, actionable TTL campaign strategies and the ability to build strong relationships with the client and core team servicing the account(s).

    Specific Responsibilities:

    • Day-to-day strategic lead on the brand(s) you are assigned to.

    • Articulate and interrogate client needs based on the brand and business strategy.

    • Develop, construct and present compelling strategies to clients, either by originating or adapting global strategies to incorporate local nuances.

    • Use research and research tools to unearth original and innovative insights and provide a high-quality interpretation of research findings.

    • Write inspiring creative briefs and ensure creative work remains on strategy throughout the review process.

    • Develop clear and consistent digital and content strategies, including the mapping of digital consumer journeys and audience segmentation for campaign personalisation.

    • Work closely with strategic media planner to ensure integration of creative and media strategies.

    • Provide input into optimising the customer experience and ensuring brand consistency.

    • Use research and research tools to deliver insightful competitor reviews and with actionable insights.

    • Constantly monitor campaigns and projects to ensure they adhere to the set strategic direction.

    • Analyse and interpret data, research or post campaign reports and suggest solutions to optimize campaigns across all media platforms.

    • Report on the performance of all campaigns.

    • Act as the brand custodian and strategic client lead to the brand(s) you work on.

     

    Personality 

    • Curious and solution orientated mindset

    • Strong analytical mindset, applying rigour and detail in daily deliverables

    • Comfortable in a high performance, fast-paced environment

    • Open and active team player

    Additional Information

    Publicis Groupe is proud to be an equal opportunity employer and prohibits any forms of discriminations or harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to all Affirmative Action candidates or designated groups. 

    Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful.

    Method of Application

    Interested and qualified? Go to Publicis Groupe on jobs.smartrecruiters.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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