Colgate-Palmolive is a global company serving people in over 200 countries and territories with consumer products that make their lives healthier and more enjoyable. Colgate manufactures and markets oral care, personal care, home care and pet nutrition products under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed S...
Read more about this company
Responsible for development and execution of vet Mini-ecosystem, front-end design and functionalities with our external partners, as well as communication messages incl. effective communication with all internal interfaces (International functions, brand MKT, Veterinarian Affairs, Customer Development etc.)
Responsible to steer/coordinate all necessary Mini-ecosystem back-end developments, maintenance and implementations (together with CS&L team)
Manage full country user acceptance testing (UAT) for deployments and upgrades coordinated by the regional team.
Managing the customer service function related to the Mini-ecosystem
Work in conjunction with the EMEA Regional lead to raise development ideas / needs and responsible for local sign-off on new feature requirements
Development and implementation of activities/functionalities to drive penetration, recommendation, conversion and loyalty via the Mini-ecosystem amongst both target groups: clinics and pet parents
Workflow optimization of Mini-ecosystem content management activities and utilization of synergies between online and offline-channels, project driven execution of all activities ensuring continuous improvement
Ensure Mini-ecosystem pricing strategy is competitive vs. pricing of other REs (on-/offline) incl. alignment with national promotional grids and proposal of bespoke promotions (if / where applicable)
Briefing of agencies and monitoring / approval of content, including quality check of all Mini-ecosystem content
Be the Mini-ecosystem expert for the whole organization, also responsible to further develop e-Shop engagement within all functions
Responsible for ensuring that Mini-ecosystem Product Data remains updated to reflect new product launches, discontinuations, etc.
Development, analysis and reporting of KPIs, monthly tracking and end of the year evaluation
Providing proactive recommendations based on analysis to further drive the business.
Evaluation and set-up of management proposal for future growth opportunities
Manage overall Mini-ecosystem budget and projections. Responsible for coordinating budgets, and planned or ad-hoc Regional requests.
Handle our CRM strategy and execution to build greater engagement with our customers and consumers
REQUIRED QUALIFICATIONS:
A Bachelor's degree
Minimum 3 years of experience in Digital marketing or related fields
Some experience in commercial / sales / customer management roles
Proficient digital literacy in Microsoft Office - specifically Word, PowerPoint, and Excel and Google Workplace tools
Gmail
Yahoomail