Veterinary Mini-ecosystem Manager at Colgate-Palmolive

KEY RESPONSIBILITIES: 

• Responsible for development and execution of vet Mini-ecosystem, front-end design and functionalities with our external partners, as well as communication messages incl. effective communication with all internal interfaces (International functions, brand MKT, Veterinarian Affairs, Customer Development etc.)
• Responsible to steer/coordinate all necessary Mini-ecosystem back-end developments, maintenance and implementations (together with CS&L team)
• Manage full country user acceptance testing (UAT) for deployments and upgrades coordinated by the regional team. 
• Managing the customer service function related to the Mini-ecosystem
• Work in conjunction with the EMEA Regional lead to raise development ideas / needs and responsible for local sign-off on new feature requirements
• Development and implementation of activities/functionalities to drive penetration, recommendation, conversion and loyalty via the Mini-ecosystem amongst both target groups: clinics and pet parents
• Workflow optimization of Mini-ecosystem content management activities and utilization of synergies between online and offline-channels, project driven execution of all activities ensuring continuous improvement
• Ensure Mini-ecosystem pricing strategy is competitive vs. pricing of other REs (on-/offline) incl. alignment with national promotional grids and proposal of bespoke promotions (if / where applicable)
• Briefing of agencies and monitoring / approval of content, including quality check of all Mini-ecosystem content
• Be the Mini-ecosystem expert for the whole organization, also responsible to further develop e-Shop engagement within all functions
• Responsible for ensuring that Mini-ecosystem Product Data remains updated to reflect new product launches, discontinuations, etc.
• Development, analysis and reporting of KPIs, monthly tracking and end of the year evaluation
• Providing proactive recommendations based on analysis to further drive the business.
• Evaluation and set-up of management proposal for future growth opportunities 
• Manage overall Mini-ecosystem budget and projections. Responsible for coordinating budgets, and planned or ad-hoc Regional requests.
• Handle our CRM strategy and execution to build greater engagement with our customers and consumers

REQUIRED QUALIFICATIONS:

• A Bachelor's degree
• Minimum 3 years of experience in Digital marketing or related fields
• Some experience in commercial / sales / customer management roles
• Proficient digital literacy in Microsoft Office - specifically Word, PowerPoint, and Excel and Google Workplace tools