Vice President, Area Marketing - 9 monthTemporary Contract at Mastercard

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business result

Overview

The mission of Worldwide Marketing and Communication is to build the brand, fuel the business and advance sustainable competitive advantage.

We are looking for someone to work on a temporary contract, which will be for 9 months, possibly up to 12 months.

The main responsibilities of the role are:
• To create, drive and deliver an integrated marketing and communications strategy for the entire SSA or SA Division that drives Mastercard’s business performance of 30%+ CAGR , a growth ambition of 3X in revenues and share in 5 years and significantly increasing brand salience and reputation.
• Ensure optimal allocation and prioritization of budgets and people resources in order to deliver the business and brand KPIs of the SSA or SA Division / MEA Region.
• To ensuring marketing and communication resources and investments dedicated to efforts that are both relevant locally and in alignment with regional/global priorities/strategies/KPIs

Role

1. Design and produce division marketing and communication strategy in line with the business strategy as plan its delivery through channels that maximize end-use engagement, including:
2. Content Design and Production: Leads development of creative, strategic, storytelling content (e.g., advertising, collateral, user experience etc.) and negotiates cost-effective vendor contracts while maintaining program objectives and quality.
3. Knowledge of Digital Marketing: Identifies break-through technology developments ahead of the competition (i.e., mobile marketing, marketing automation, etc.) and acts as a champion on initiatives to integrate it.
4. Marketing Channels: Identifies and implements the most appropriate and cost effective channels mix and maximizes the potential of digital channels, where possible.
5. Work closely with the Head of Marketing and Communication EEMEA, Division President, Area Business Heads and the SSA/SA Head of Market Development to ensure the strategy is completely in sync with the business’ goals.
6. Manage the annual planning & budgeting process
7. Deliver brand marketing and promotional campaigns through above and below-the-line channels including social-media, maximizing engagement across the stakeholder map of Issuers, Acquirers, Merchants, Fintech partners, Regulators and end Consumers.
8. Deliver insights driven and integrated communications solutions that drive Mastercard’s business performance, reputation and engagement resulting in 3rd party advocacy for the company’s value by industry influencers across traditional media, online and social networks
9. Guides creators of thought leadership in the development of original content/narrative
10. Provides direction to Mastercard marketing and communication staff or agency staff on the design/development of any marketing and/or communication materials/collaterals
11. Accountable for division marketing and communication budget and ensuring that all campaigns, programs, and activities are within allocated budget
12. Supervises several groups/teams, ensures compliance to goal setting and performance appraisal processes, coaches and develops employees as an organizational resource

All About You

1. Proven track record of establishing integrated marketing and communication plans across multiple markets/channels, leveraging synergies between marketing & communication channels, and delivering results
2. Experience of working in developing markets is a plus.
3. Proven ability in building and strengthening collaborative relationships with global/regional/local marketing and communication counterparts and representing the voice of the local market
4. Experience in working in a matrixed structure, being able to balance the needs of multiple stakeholders across local, regional and global functions.
5. Significant experience and proven success in one or more marketing and communication families, with extensive additional experience in three or more marketing families, including B2B, product marketing, Consumer Marketing or communication
6. Experience in supervising and coaching marketing and communication teams and establishing effective processes/standards

COVID-19 Considerations

In many locations, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in our NYC offices, as required by law, only individuals who have been fully vaccinated against COVID-19 will be permitted inside Mastercard offices unless a reasonable accommodation has been approved in advance.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.