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The motive and driving force behind South African Fashion Week is the ‘Business of Fashion’. We recognise the positive impact that a flourishing fashion design industry can have not only on South Africa’s economy, but in the celebration of the diversity of our indigenous fashion identity. As South Africa’s internationally recognised fashion institution, SSAFW has in the past eleven years been a major stimulator of the South African fashion industry. Our platform continues to create awareness of, and a desire for local brands and we believe this will ultimately bridge the gap between our retailers, clothing and textile manufacturers on the one hand and our nascent community of fashion designers on the other, to forge a truly South African fashion culture. Mission We are committed to expanding our institutional capacity to maximise the potential of our local fashion design industry through: • providing a marketing platform based on established international best practise; • facilitating the transfer of industry experience, skills and know-how; • enabling partnerships that will allow micro fashion designer businesses to leverage the export infrastructure of the larger textile and clothing manufacturers • encouraging the raising of local design output to match international standards
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