​Vega was formed in 1999 in anticipation of the shift in the global paradigm away from conventional marketing and advertising toward a synchronous cohesion of design, branding and business. With the reconfiguration of traditional platforms and the emergence of new ones, it is the... read more art, craft and science of branding that has become the universal language of the marketplace. Think of brands such as Google, Greenpeace and Apple: brands are far more than letters and logos but powerful cultural forces shaping the world as we know it.
Concomitant with this seismic shift in the industry landscape arose an urgent need to educate South Africa's most talented young minds in preparation for this brave new world. A new school of thought was called for and Vega answered that call. With branding being the DNA of Vega, the school is ideally positioned to meet the rapidly growing needs of industry by supplying students with the conceptual, strategic and practical skill-sets required to rise to the challenge of the future.
The World Economic Forum in 2016 revealed the findings of its study entitled The Ten Skills You Need to Thrive in the Fourth Industrial Revolution. The three skills topping this list are Complex Problem Solving; Critical Thinking and Creativity. These are the cornerstones upon which Vega is built. Vega therefore aims to graduate a new breed of thinker by delivering fully accredited Certificates, Baccalaureates, Honours and Masters programmes in brand leadership; brand management; brand innovation; brand strategy and creative brand communication.
An IIE degree is of the exact same standard as one found in any state university or private university.
Teaching Philosophy
At the heart of Vega's educational vision lies the principle of innovation. Brand and business strategies that merely repeat existing practices add limited value to the marketplace while iconoclasm and innovation unlock true potential. The same truth applies in the teaching and learning environment: without embodying the kind of innovation that propels industry, Vega would not be equipping students with the kind of minds required for them to become the future leaders they are destined to be.
It is a core purpose at Vega to have our students graduate at an industry-ready level. The high levels of academic pursuit are immediately put into practical use as Vega eschews the 'ivory tower' approach in favour of hands-on immediate application of theory. Vega students are constantly immersed in live briefs from industry clients so that when they graduate they are already well-versed in the turbulence of 'the real world' and slot seamlessly into any industry environment. The stellar careers of many of our highly successful alumni are testament to the success of this methodology. Furthermore, frequent interaction with the top-tier professionals and academics of the Vega Advisory Council help keep curriculae in line with the latest industry innovations.
Vega's teaching philosophy is built on the mantra of wisdomwithmagic. This reflects the conviction that the essence of branding lies in the fusion of strategy and creativity at the most fundamental level. In other words, a Vega student graduates with a deep understanding that the most effective strategy is inherently creative; the most effective creativity inherently strategic. This is in evidence most compellingly in Vega's famous Brand Challenge.
Similarly central to Vega's commitment to innovation in education is the concept of navigation. Vega takes its name from the star in the constellation of Lyra, widely described as the most important star in the sky after the sun. Vega is the navigational star and Vega lecturers are navigators, driven by the ethos of strategic guidance and creative direction as opposed to merely imparting information that is passively absorbed. ​​​​​​​
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Education:
3 year degree
BA Office Administration/ Psychology/ Social work related fields
Functional Competencies:
Attention to detail
Organised
Computer Literate
People
Functional Competencies:
Customer service orientated
Target driven and ability to work well under pressure
Professional and confident
Excellent presentation skills
Outgoing and passionat
Job Purpose:
Lecturing and academic delivery to ensure students are guided and supported in their learning to achieve module outcomes
Preferred Education:
Ideal:
South African LLM
Job Purpose:
Lecturing and academic delivery to ensure students are guided and supported in their learning to achieve module outcomes
Preferred Education:
Ideal:
Master's Degree
Job Purpose:
Lecturing and academic delivery to ensure students are guided and supported in their learning to achieve module outcomes. Contribute to research activities/outputs and teaching and
Job Purpose:
Lecturing and academic delivery to ensure students are guided and supported in their learning to achieve module outcomes
Preferred Education:
Ideal:
Honours in Fi
Job Purpose:
To provide academic field leadership and to manage the planning and development of a programme or programmes nationally. This includes qualification design, module development and ensuri
Job Purpose:
Lecturing and academic delivery to ensure students are guided and supported in their learning to achieve module outcomes
Preferred Education:
Honours Degree / Masters in
Job Purpose:
Lecturing and academic delivery to ensure students are guided and supported in their learning to achieve module outcomes
Preferred Education:
Ideal:
An Honours degree in
Key Performance Areas
Preparation, conducting of lectures, tutorials, workshops, and seminars;
Providing study guidance, learning support, consultation and mentoring of students;
Initiation
Job Purpose:
To achieve sales targets and implement campus sales and marketing initiatives and plans aimed at attracting students to register for graduate and post graduate qualifications as we
Job Purpose:
Responsible for initiating, building and managing relationships with prospective students through every stage of the recruitment process (Lead, Appointments, Applications and Reg
Job Purpose:
Lecturing and academic delivery to ensure students are guided and supported in their learning to achieve module outcomes
Preferred Education:
Ideal:
Honours Degree / Mas
Job Purpose:
Lecturing and academic delivery to ensure students are guided and supported in their learning to achieve module outcomes
Preferred Education:
Ideal:
An Honours de
Job Purpose:
Lecturing and academic delivery to ensure students are guided and supported in their learning to achieve module outcomes
Preferred Education:
Ideal:
An Honours de
Overall Job Purpose:
Provide leadership in achieving excellence in Teaching and Learning (T & L) through the following: quality assurance of T & L; Lecturer development based on The IIE&
Job Purpose:
Lecturing and academic delivery to ensure students are guided and supported in their learning to achieve module outcomes. Contribute to research activities/outputs and teaching and
Job Purpose:
Lecturer and academic delivery to ensure students are guided and supported in their learning to achieve module outcomes.
Competencies:
Communication Skills
Online Techn