â€‹Vega was formed in 1999 in anticipation of the shift in the global paradigm away from conventional marketing and advertising toward a synchronous cohesion of design, branding and business. With the reconfiguration of traditional platforms and the emergence of new ones, it is the art, craft and science of branding that has become the universal language of the marketplace. Think of brands such as Google, Greenpeace and Apple: brands are far more than letters and logos but powerful cultural forces shaping the world as we know it.
Concomitant with this seismic shift in the industry landscape arose an urgent need to educate South Africa's most talented young minds in preparation for this brave new world. A new school of thought was called for and Vega answered that call. With branding being the DNA of Vega, the school is ideally positioned to meet the rapidly growing needs of industry by supplying students with the conceptual, strategic and practical skill-sets required to rise to the challenge of the future.
The World Economic Forum in 2016 revealed the findings of its study entitled The Ten Skills You Need to Thrive in the Fourth Industrial Revolution. The three skills topping this list are Complex Problem Solving; Critical Thinking and Creativity. These are the cornerstones upon which Vega is built. Vega therefore aims to graduate a new breed of thinker by delivering fully accredited Certificates, Baccalaureates, Honours and Masters programmes in brand leadership; brand management; brand innovation; brand strategy and creative brand communication.
An IIE degree is of the exact same standard as one found in any state university or private university.
At the heart of Vega's educational vision lies the principle of innovation. Brand and business strategies that merely repeat existing practices add limited value to the marketplace while iconoclasm and innovation unlock true potential. The same truth applies in the teaching and learning environment: without embodying the kind of innovation that propels industry, Vega would not be equipping students with the kind of minds required for them to become the future leaders they are destined to be.
It is a core purpose at Vega to have our students graduate at an industry-ready level. The high levels of academic pursuit are immediately put into practical use as Vega eschews the 'ivory tower' approach in favour of hands-on immediate application of theory. Vega students are constantly immersed in live briefs from industry clients so that when they graduate they are already well-versed in the turbulence of 'the real world' and slot seamlessly into any industry environment. The stellar careers of many of our highly successful alumni are testament to the success of this methodology. Furthermore, frequent interaction with the top-tier professionals and academics of the Vega Advisory Council help keep curriculae in line with the latest industry innovations.
Vega's teaching philosophy is built on the mantra of wisdomwithmagic. This reflects the conviction that the essence of branding lies in the fusion of strategy and creativity at the most fundamental level. In other words, a Vega student graduates with a deep understanding that the most effective strategy is inherently creative; the most effective creativity inherently strategic. This is in evidence most compellingly in Vega's famous Brand Challenge.
Similarly central to Vega's commitment to innovation in education is the concept of navigation. Vega takes its name from the star in the constellation of Lyra, widely described as the most important star in the sky after the sun. Vega is the navigational star and Vega lecturers are navigators, driven by the ethos of strategic guidance and creative direction as opposed to merely imparting information that is passively absorbed. â€‹â€‹â€‹â€‹â€‹â€‹â€‹
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