Careers at Dr. Reddy's Laboratories

Job Description

The job incumbent will be responsible for the following within the GI & Respiratory team

• Selling, detailing and promoting products, in a designated area, to targeted private sector clients.
• Assisting with the organizing and presentation of divisional activities, conferences, speakers, programs and other promotional events in the designated areas and/or nationally.
• The implementation of action plans in accordance with the marketing/sales strategy of the Company.
• Personally visiting and liaising with relevant targeted clients which are crucial to the performance of the Company, as agreed with the respective Regional Sales Manager/National Sales Manager.
• Maintaining a data-base of all targeted clients.
• Liaising with the Regional Sales Manager/National Sales Manager with respect to the effective exploitation of the various business opportunities in the designated areas with GI and Respiratory

Qualifications

The ideal candidate must have:

• Thorough understanding of the SA Pharmaceutical Industry and knowledge of health care related events.
• Ability to solidify and expand business relationships.
• Ability to convey messages and motivate certain audiences.
• Able to efficiently manage budget and resources within the scope of the business model and expense policy guidelines.
• Demonstrate the ability to sell products and achieve sales targets.
• Demonstrate the ability to learn product/disease entity information.
• Ability to work independently as well as collaboratively in a fast-paced, high energy organization.
• Understanding of pharmaceutical marketing principles.
• Excellent verbal and interpersonal skills.
• Computer literacy with excellent excel skills and data analysis

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Job Description

Key Responsibilities

Strategic Planning & Business Growth

• Develop comprehensive country‑level marketing and growth strategies based on historical performance, market dynamics, and country growth plans.
• Define business models, assess risks, prioritize product portfolios, and evaluate business channels in collaboration with the Head of Business and EM Strategy/COE teams.
• Present strategic plans to senior leadership and translate them into annual execution roadmaps.
• Identify, evaluate, and drive new growth opportunities beyond the current business scope, including new channels, partnerships, and capabilities.
• Lead cross‑functional initiatives of varying complexity (e.g., new marketing channels, sales team structures, packaging innovation), ensuring capability readiness and leadership approvals.
• Support the Country Head (CH) and work closely with COE and cross‑functional teams to successfully execute strategic initiatives.

Portfolio Building & Commercial Assessment

• Ensure successful launches of FGTL products and differentiated FTM launches.
• Guide Marketing/Product/Brand Managers in identifying products based on prescription behavior, competitive landscape, market size, and internal capabilities.
• Collaborate with Marketing, Sales, Business Development, Regulatory Affairs, and Portfolio teams to shortlist products and prepare business cases and market access strategies.
• Present portfolio recommendations to the Head of Business and COE for approval and finalize portfolio prioritization.
• Participate in IPDO and portfolio review forums to track development progress.
• Build and maintain strong relationships with key decision‑makers and strategic accounts.

Execution Excellence & Launch Management

• Provide strategic direction for new product launch plans, including assumptions, competitive analysis, pricing, projections, and channel strategies.
• Ensure end‑to‑end launch readiness (T‑4 to T‑0), including promotional and communication plans.
• Conduct structured post‑launch reviews every quarter during the first 12 months to track performance and course‑correct.

Annual Marketing Planning, Review & Budgeting

• Translate country leadership direction and budget guidance into annual marketing priorities in collaboration with the Business Head.
• Review and challenge marketing plans prepared by the team, covering competition, pricing, growth opportunities, forecasts, and investments.
• Secure alignment and buy‑in from Sales teams before presenting final plans for leadership approval.
• Monitor monthly execution linked to KOL engagement, media, and digital initiatives.
• Participate in monthly SDP and quarterly business reviews; identify risks and recommend corrective actions.
• Plan, manage, and review the annual marketing budget.

Business Development & Alliance Management

• Identify products suitable for the Business Development (BD) route in line with strategic priorities.
• Conduct feasibility analyses covering strategic fit, therapy alignment, and pricing.
• Lead development of business cases and market access strategies.
• Engage with partners and customers as required and participate in alliance portfolio and brand reviews.

Patient‑Centric Innovation

• Partner with COE and country teams to design, pilot, and scale patient support programs, including:
• Adherence programs
• Financial aid initiatives
• Counselling services
• Mass diagnostic programs
• Ensure all initiatives comply with local regulatory and compliance requirements.

Doctor‑Centric Innovation

• Drive multi‑channel and rep‑less marketing approaches to expand doctor reach.
• Design and scale solutions that enhance doctor‑patient interactions.
• Develop and nurture innovative doctor referral networks.
• Partner with technology platforms and MOOC providers to deliver large‑scale doctor education programs.
• Collaborate with internal and external experts to develop patient‑friendly and innovative packaging solutions.

People Leadership & Talent Management

• Lead end‑to‑end talent management including hiring, onboarding, performance management, and succession planning. Drive individual and team performance through clear goal setting (SMART objectives), continuous feedback, coaching, and situational leadership. Build high‑performing, engaged teams by fostering motivation, supporting career development, managing underperformance, and effectively leading both in‑person and remote teams.
• To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes.

Qualifications

Experience & Qualifications 

• Degree in Marketing/Science/Finance/Business Administration 
• Extensive experience in pharmaceutical marketing and strategy
• Proven track record in driving market share growth and successful product launches
• Experience working with cross‑functional and regional/global teams
• Strong understanding of regulatory and compliance frameworks

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Job Summary

• We are looking for a dynamic PSR (Professional Sales Representative) to drive product sales and promotion within pharmacies and medical facilities in a designated area. Your role will be pivotal in implementing sales strategies, organizing promotional activities, and building strong client relationships to achieve company objectives and maximize market penetration.

Roles & Responsibilities

• To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes.
• You will be responsible for selling, detailing and promoting products to targeted pharmacies and dispensing doctors in a designated area.
• You will be responsible for assisting, organizing and presenting commercial activities within Pharmacies as well as programmes and promotional events in the designated area and/or nationally.
• You will be responsible for implementation of action plans in accordance with the marketing/sales strategy of the company.
• You will be responsible for personally visiting and liaising with the relevant target clients crucial to the performance of the company as agreed with the respective KAM (Key Account Manager)/National Sales and KAM.
• Your role extends to maintaining a data-base of all targeted clients and liaising with the KAM/National Sales   to effectively leverage various business opportunities in the designated areas.

Qualifications

• Educational qualification: Diploma or Bachelor’s Degree in Lifesciences, Marketing or sales 
• Minimum work experience: 5+ years

Skills & attributes:

• Thorough understanding of the SA (South Africa) Pharmaceutical Industry and knowledge of health care related events.
• Ability to solidify and expand business relationships.
• Ability to convey messages and motivate certain audiences.
• Ability to efficiently manage budget and resources within the scope of the business model and expense policy guidelines.
• Demonstrated ability to sell products and achieve sales targets.
• Demonstrated ability to learn product/disease entity information.
• Ability to work independently as well as collaboratively in a fast-paced, high energy organization.
• Understanding of pharmaceutical marketing principles.
• Excellent verbal and interpersonal skills.
• Computer literacy.
• High level of integrity and adherence to all compliance guidelines.
• Customer-focused and performance-driven.
• Entrepreneurial, innovative, egalitarian, and trusting.
• Flexible and adaptive.

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Role

The job incumbent will be responsible for the following in the Cardiovascular/Diabetes team in the Westrand

• Selling, detailing and promoting products, in a designated area, to targeted private sector clients.
• Assisting with the organizing and presentation of divisional activities, conferences, speakers, programs and other promotional events in the designated areas and/or nationally.
• The implementation of action plans in accordance with the marketing/sales strategy of the Company.
• Personally visiting and liaising with relevant targeted clients which are crucial to the performance of the Company, as agreed with the respective Regional Sales Manager/National Sales Manager.
• Maintaining a data-base of all targeted clients.
• Liaising with the Regional Sales Manager/National Sales Manager with respect to the effective exploitation of the various business opportunities in the designated areas.

Essential Key Skills and Competencies

The ideal candidate must have:

• Thorough understanding of the SA Pharmaceutical Industry and knowledge of health care related events.
• Ability to solidify and expand business relationships.
• Ability to convey messages and motivate certain audiences.
• Able to efficiently manage budget and resources within the scope of the business model and expense policy guidelines.
• Demonstrate the ability to sell products and achieve sales targets.
• Demonstrate the ability to learn product/disease entity information.
• Ability to work independently as well as collaboratively in a fast-paced, high energy organization.
• Understanding of pharmaceutical marketing principles.
• Excellent verbal and interpersonal skills.
• Computer literacy with strong data analytics

Behavioral dimensions required

• High level of integrity and adherence to all compliance guidelines.
• Customer-focused and performance-driven.
• Entrepreneurial and innovative.
• Egalitarian and trusting.
• Flexible and adaptive.
• Qualifications

Qualifications:

• Related bachelor’s degree or related NQF 7 certifications

Experience:

• Minimum 3 years Pharma industry experience
• Established and existing relationships in the territory and with key stakeholder
   

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Job Description

• This is not an expat hiring - We will only accept applications from local candidates based in South Africa

The RSM will be responsible for:

Team Leadership & Performance Management

• Lead and manage a team of Professional Sales Representatives to ensure territory sales targets, SFE and call objectives are consistently met. Align team activities with broader marketing and organizational goals.

Sales Target Achievement

• Optimize and maintain the sales function across the allocated territory to ensure sales targets are achieved. This involves daily field visits to coach, support and guide the sales team.

Event Coordination & Representation

• Support the planning and execution of divisional initiatives such as conferences, speaker programs, and promotional events—both regionally and nationally (CMEs/CDPs etc).

Strategic Implementation

• Develop and execute strategic sales action plans in line with the company’s marketing and sales plans, ensuring tactical alignment and measurable outcomes.

Client Engagement

• Personally engage with key stakeholders including General Practitioners, Specialists, and Pharmacists, as identified in collaboration with the Key Account Manager and National Sales Manager. These interactions are critical to driving business performance.

Client Database Management

• Maintain an up-to-date and comprehensive database of all targeted clients within the designated territory.

Cross-Functional Collaboration

• Work closely with the Key Account Manager and National Sales Manager to identify and capitalize on business opportunities within the region.
• Business Review Presentations - Building and presenting monthly and quarterly RSM review presentations at the c-suite level.

Essential Key Skills and Competencies held

• Extensive Pharmaceutical Line Management Experience in the private Pharmaceutical Industry of SA - Demonstrated leadership in managing pharmaceutical sales teams, with a strong track record in overseeing sales operations, strategic planning, and performance optimization across diverse therapeutic areas. Proven ability to drive commercial success through effective team development, territory alignment, and execution of go-to-market strategies. Experienced in navigating regulatory environments, launching new products, and fostering collaboration between sales, marketing, and medical affairs to achieve business objectives.

Industry Expertise

• In-depth understanding of the private South African pharmaceutical industry, including current healthcare trends and relevant events.

Relationship Building & Communication

• Proven ability to establish, strengthen, and expand business relationships. Skilled in delivering impactful messages and motivating diverse audiences.

Financial & Resource Management

• Capable of managing budgets and resources effectively within the framework of the business model and expense policy guidelines.

Sales & Product Knowledge

• Demonstrates strong sales acumen with a track record of building sales plans and achieving targets. Quick to grasp product and disease-related information.

Collaboration & Independence

• Able to work autonomously while also thriving in collaborative, fast-paced, and high-energy environments.

Marketing Insight

• Solid understanding of pharmaceutical and medical device Data and Marketing principles.

Communication & Digital Proficiency

• Excellent verbal, interpersonal, presentation & communication skills, complemented by strong computer literacy. PowerPoint, Word and Excel advanced.
• To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes.

Qualifications

• Bachelors Degree/Diploma in Business, Life Science or related Field
• 1 - 3 years experience in the management of professional sales representatives in the private pharmaceutical industry if South Africa

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Job Description

Note : This is not an expat hiring - We will only accept applications from local candidates based in South Africa

The job incumbent will be responsible for the following within the Dr Reddys Portfolio: 

• Selling, detailing and promoting products, in a designated area, to targeted private sector clients.
• Assisting with the organizing and presentation of divisional activities, conferences, speakers, programs and other promotional events in the designated areas and/or nationally.
• The implementation of action plans in accordance with the marketing/sales strategy of the Company.
• Personally visiting and liaising with relevant targeted clients which are crucial to the performance of the Company, as agreed with the respective Regional Sales Manager/National Sales Manager.
• Maintaining a data-base of all targeted clients.
• Liaising with the Regional Sales Manager / National Sales Manager with respect to the effective exploitation of the various business opportunities in the designated areas.
• To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes.

The ideal candidate must have the following:

Essential Key Skills and Competencies

The ideal candidate must have:

• A thorough understanding of the SA Private Pharmaceutical Industry and knowledge of health care related events. Ability to solidify and expand business relationships.
• Ability to convey messages and motivate certain audiences.
• Able to efficiently manage budget and resources within the scope of the business model and expense policy guidelines.
• Demonstrate the ability to sell products and achieve sales targets.
• Demonstrate the ability to learn product/disease entity information.
• Ability to work independently as well as collaboratively in a fast-paced, high energy organization.
• Understanding of pharmaceutical marketing principles.
• Excellent verbal and interpersonal skills.
• Computer literacy.

Behavioral dimensions required

• High level of integrity and adherence to all compliance guidelines.
• Customer-focused and performance-driven.
• Entrepreneurial and innovative.
• Egalitarian and trusting.
• Flexible and adaptive.
• Customer-focused and performance-driven.
• Entrepreneurial and innovative.
• Egalitarian and trusting.
• Flexible and adaptive.
• Qualifications

Qualifications:

• Bachelors Degree/Diploma in Business,  Life Science or related Field

Experience:

• Minimum 3 years Pharma industry experience
• Established and existing relationships in the territory and with key stakeholders will be an advantage
   

go to method of application »

Job Summary

• We are looking for a dynamic Brand Manager to drive sales growth and elevate the brand image of Dr Reddy's in the country's branded markets. Your role will involve developing and implementing short and long-term strategies, including product and digital initiatives, based on market research insights and in collaboration with key opinion leaders. This position requires effective management of marketing budgets, adherence to positioning strategies, and compliance with country regulations to achieve objectives of increasing market share and brand performance.

Roles & Responsibilities

• You will be responsible for sizing the opportunity of micro segments, evaluating and creating engagement plans, building Customer Decision Journeys, identifying and prioritizing Leverage points, establishing market share and prescription objectives, developing detailed Brand and budget plans, understanding and utilizing channels and tools influencing the consumer funnel, tracking promotion trends, building Omni-channel promotion strategies, creating specialized content, obtaining approval from Marketing Manager, and taking corrective actions if necessary.
• You will be responsible for establishing promotion strategies, deciding on promotional materials and key messages, creating various promotional tools, collaborating with art designers, testing brand materials, working with creative agencies, coordinating planning of articles, managing the annual budget, ensuring proper P&L management, and reviewing final art for materials to ensure compliance with campaign guidelines.
• You will be responsible for implementing and monitoring action plans, conducting Root Cause Analysis for non-compliance with KPIs (Key Performance Indicators), attending sales review meetings, collecting feedback for campaign adjustments, gathering competitive intelligence, and ensuring compliance with legal and ethical standards in marketing activities independently. You will also be expected to structure and communicate ideas clearly, review product positioning, and adjust action plans in a timely manner.
• You will be responsible for engaging with Key Opinion Leaders (KOL) to identify unmet needs, analysing market and competitor data, and preparing business cases based on market trends.
• You will also be responsible for defining long-term portfolio goals and strategies, developing algorithms for brand portfolio success, and creating financial forecasts.
• You will be responsible for understanding and applying effective digital communication principles, utilizing diverse digital channels and tools to plan and promote, while tracking the latest trends and performance indicators to evaluate digital marketing campaigns.
• You will be responsible for developing and refining a multi-channel promotion strategy, tailoring specialized content for diverse target audiences and leveraging insights to adapt campaigns accordingly.
• You will stay updated on e-commerce trends, analyse web KPIs, optimize promotional tools, and assess the effectiveness of digital strategies through regular evaluation and adjustment.
• You will be responsible for contributing to conceptualizing and planning Sales Force Effectiveness (SFE), offering support to SFE specialists and teams, monitoring reports for brand concerns, discussing actions with sales leaders, and providing input for Root Cause Analysis (RCA) to address challenges in marketing plan execution and drive action plans for regions falling short of KPIs.
• You will be responsible for collaborating with external stakeholders to align on company goals, planning activities with scientific organizations, coordinating specialized press articles, and effectively communicating ideas to management.
• You will be responsible for establishing collaboration plans with KOLs, developing brand strategies, measuring action plan effectiveness, maintaining trust in business interactions, engaging with medical experts for brand planning, considering stakeholder needs, adhering to legal regulations, and staying updated on medical trends.
• You will be responsible for effectively communicating brand values to KOLs, managing contracts, addressing inquiries from KOLs, and planning their participation in events.
• You will plan and oversee scientific research aligned with brand strategy, choose research parameters, and ensure proper execution for future utilization.
• You will be responsible for preparing and updating presentations and training materials for Sales Force (SF) cycle meetings, ensuring alignment with the company's strategy and objectives.
• You will conduct training sessions, address objections, and organize educational plans with KOLs to enhance the marketing knowledge of the Sales Force.
• You will proactively initiate meetings with the Training Department to develop strategic guidelines and continually assess SF training needs for effective performance improvement.
• You will be responsible for demonstrating a proactive approach to seizing market opportunities, including exploring new segments and geographies, leading to a multi-year growth plan, outpacing competitors, and enhancing brand leadership.
• You will be responsible for ensuring meticulous planning and execution of marketing activities, including brand campaigns, events, and new product launches, while remaining adaptable and responsive to feedback, ensuring timely delivery and effective countermeasures for non-achievement.
• You will be responsible for establishing a strong rapport with sales teams, inspiring them to execute marketing objectives effectively, while also influencing management to invest in the brand and ensuring the necessary support for generating demand in the market.
• You will be responsible for utilizing insight-driven, cost-effective marketing campaigns tailored to address customer pain points and leverage customer segmentation approaches, while prioritizing speed and innovation in new product launches and fostering external partnerships to go beyond the pill and enhance patient services.
• You will be responsible for ensuring month-over-month sales and profitability targets are met, conducting regular reviews with the sales team to identify areas for improvement, analysing key performance indicators, and conducting A/B testing to optimize communication effectiveness for improved conversions.
• You will be responsible for utilising analytical skills to identify growth sources, applying therapy knowledge to differentiate brand communication, executing with optimal budget utilization, and gathering stakeholder feedback for execution evaluation.
• To report product complaints (adverse events & product technical complaints) and medical information queries for all DRL products as per internal processes.

Qualifications

• Educational qualification: Degree in Marketing/Science/Finance/Business Administration 
• Minimum work experience: 5+ years in BM (Brand Management) role with experience in Neuro-Psychiatry products & with relevant customers/ specialities

Skills & attributes:

• Business acumen, advanced capabilities of marketing and digital tools.
• Knowledge of federal advertisement laws.
• Ability to interpret market data and gain marketing insights from various resources.
• Ability to lead cross-functional projects.
• Intermediate level ability to communicate (oral and written) in the English language.
• Leadership skills and a team worker.
• Good analytical, presentation and negotiation skills.
• Understanding how to use channels and tools influencing consumer funnel.
• Understanding of the principles of effective communication in the Digital space.
• Understanding of KPIs of Digital tools (clicks, impressions, views)
• Understanding of E-commerce platforms business models (market place, aggregator, pure e-pharmacy, pharmacy chain web site, etc.), market trends, and value chains.
• Knowledge of therapy, market and competitors to create differentiated brand communication.