Fresh Jobs at Flash Group

Job Role: 

• We are looking for a Brand Manager who will drive all brand and marketing activities for Flash products and services within owned and/or partner channels.

Responsibilities:

Brand strategy and planning

• Contribute to the development of annual marketing strategies and plans.
• Contribute to the development of relevant brand and product strategies across relevant channels
• Works strategically with both internal stakeholders and external partners to develop and execute marketing strategies

Campaign design, management and execution

• Custodian or co-custodian of particular products/channels
• Develop & launch product and brand campaigns, in line with the product & brand strategies
• Write strategic and creative briefs and evaluate creative work against the brand strategy and brief.
• Build effective brand messaging with unique selling propositions
• Work with relevant stakeholders and channel managers to execute product/brand campaigns across relevant channels
• Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance.
• Responsible for media decisions and implementation
• Work with external partners and internal stakeholders to co-create marketing content
• Enhance product/brand awareness on digital, social and events platforms.
• Accountable for budget management and the delivery of KPIs and agreed targets.

 Market Research and Analysis

• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
• Field visits/survey to understand routes to market and customer better
• Uncover and share market intel & research competitors to be proactive & market-responsive

Stakeholder Management

• Work with internal stakeholders (marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Regular updates and reports to division GMs and marketing leads.

Requirements

• A Bachelor or post-graduate degree/diploma in Marketing or related would be advantageous.
• A minimum of 4+ years brand management/relevant advertising/marketing experience.
• Portfolio of work on one or more products/brands.
• Experience working with - briefing and guiding - creative teams.
• Experience working in a fintech company
• Cross-industry experience
• Channel marketing
• Experience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing
• Experience using eMarketing software and Google Analytics
• Experience integrating AI tools into workflow.

Competencies:

• Creative strategic thinker - able to address and solve problems both logically and creatively
• Confident communicator – can effectively communicate with and present to internal & external stakeholders
• Analytical thinker – intent on analysing a situation to identify challenges & present relevant solutions 
• Adaptable – able to change in a dynamic environment that isn’t always predictable; able to work both independently and as a part of a team with a common goal
• Flexible – willing to be flexible in their job role and work across disciplines to get things done
• Approachable - communicates respectfully and maturely to rally support and cooperative behaviour,
• Open and fuelled by curiosity – open to new ideas, viewpoints and ways of working; different people, circumstances, cultures
• Works collaboratively – strong belief in the power of collective thinking and input to drive approach and outcomes
• Gets hands dirty - Likes to take initiative, identify opportunities and solve problems, from start to finish

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Job Role: 

• We are looking for a Digital Campaign Manager who will be responsible for planning, executing, managing, and optimising digital media campaigns to effectively reach target audiences and achieve agreed performance objectives.
• The role is hands‑on and performance‑driven, using AI‑enabled advertising platforms to improve efficiency and results. While platforms automate elements such as bidding, delivery, and optimisation, the Campaign Manager remains accountable for campaign performance, budget management, and decision‑making within agreed business and brand guardrails.

Responsibilities:

• Develop, plan, and execute paid digital marketing campaigns across social media, search, and other digital media platforms
• Manage the placement, pacing, and optimisation of digital advertising to ensure campaigns reach the right audiences and deliver against agreed targets
• Use AI‑enabled platform tools (e.g. automated bidding, budget optimisation, performance recommendations) to improve campaign efficiency and results
• Monitor campaign performance daily and respond to changes, anomalies, or risks
• Manage campaign budgets responsibly and ensure spend remains within agreed limits
• Conduct A/B testing, conversion testing, and experimentation to continuously refine campaign performance
• Manage search engine marketing (SEM) activities including keyword strategy, testing, and optimisation
• Work closely with the SEO Specialist on SEO‑related initiatives and identify opportunities to improve online visibility
• Ensure creative assets, messaging, and landing pages are correctly aligned, implemented, and compliant with brand requirements
• Measure, monitor, and report on campaign performance against agreed KPIs using analytics and reporting tools
• Analyse campaign data to identify trends and insights and apply learnings to improve performance
• Brief, collaborate with, and oversee internal teams and external agencies to ensure effective campaign delivery
• Monitor platform changes, emerging technologies, and industry best practices and make recommendations where relevant
• Interpreting performance within business, brand, and market context
• Deciding when to scale, pause, or change campaigns beyond automated recommendations
• Managing budget risk and escalating issues early
• Intervening when automation behaves unexpectedly or results fall outside agreed limits
• Aligning with stakeholders and the Digital Marketing Manager on key decisions

Requirements

• Matric (Grade 12)
• A degree in Marketing, Digital Marketing, or a related field would be advantageous.
• Certifications in Google Marketing Platform, Google Analytics (GA4), and Meta/Facebook Blueprint would be advantageous.
• 3–5 years’ experience planning, running, and optimising digital marketing campaigns, including budget management.
• Experience within the informal market would be an advantage.
• Proven experience identifying targeted audience segments and delivering data‑led digital campaigns.
• Strong understanding of performance data and the ability to translate insights into optimisation actions
• Proficiency in digital marketing platforms and tools including Meta Ads Manager, Google Ads, TikTok Ads, LinkedIn Ads, Looker Studio, Aleph, and Google Analytics.
• Ability to speak and write an African language would be advantageous.
• Up to date with digital marketing trends, platforms, and best practices.

Required Knowledge / Technical Skills:

• Campaign & Strategic Planning: Ability to develop and execute effective digital campaign strategies aligned to marketing objectives.
• Project Management: Proven ability to manage multiple campaigns simultaneously, work to tight deadlines, and ensure delivery against objectives.
• Platform & Automation Understanding: Ability to work effectively with AI‑enabled advertising platforms, understanding when to rely on automation and when to intervene
• Stakeholder & Agency Management: Ability to collaborate with cross-functional teams and manage external agencies to ensure quality execution.

Competencies:

• Attention to Detail: High level of accuracy in campaign setup, reporting, and optimisation.
• Problem Solving: Ability to identify performance or budget risks early, including when automated systems behave unexpectedly, and take corrective action
• Communication Skills: Strong written and verbal communication skills, with the ability to brief internal teams and external agencies clearly.
• Analytical & Numerical Skills: Strong ability to interpret campaign performance data, trends, and AI‑driven insights to inform optimisation decisions.