Digital Campaign Manager (Western Cape) at Flash Group

Job Role: 

• We are looking for a Digital Campaign Manager who will be responsible for planning, executing, managing, and optimising digital media campaigns to effectively reach target audiences and achieve agreed performance objectives.
• The role is hands‑on and performance‑driven, using AI‑enabled advertising platforms to improve efficiency and results. While platforms automate elements such as bidding, delivery, and optimisation, the Campaign Manager remains accountable for campaign performance, budget management, and decision‑making within agreed business and brand guardrails.

Responsibilities:

• Develop, plan, and execute paid digital marketing campaigns across social media, search, and other digital media platforms
• Manage the placement, pacing, and optimisation of digital advertising to ensure campaigns reach the right audiences and deliver against agreed targets
• Use AI‑enabled platform tools (e.g. automated bidding, budget optimisation, performance recommendations) to improve campaign efficiency and results
• Monitor campaign performance daily and respond to changes, anomalies, or risks
• Manage campaign budgets responsibly and ensure spend remains within agreed limits
• Conduct A/B testing, conversion testing, and experimentation to continuously refine campaign performance
• Manage search engine marketing (SEM) activities including keyword strategy, testing, and optimisation
• Work closely with the SEO Specialist on SEO‑related initiatives and identify opportunities to improve online visibility
• Ensure creative assets, messaging, and landing pages are correctly aligned, implemented, and compliant with brand requirements
• Measure, monitor, and report on campaign performance against agreed KPIs using analytics and reporting tools
• Analyse campaign data to identify trends and insights and apply learnings to improve performance
• Brief, collaborate with, and oversee internal teams and external agencies to ensure effective campaign delivery
• Monitor platform changes, emerging technologies, and industry best practices and make recommendations where relevant
• Interpreting performance within business, brand, and market context
• Deciding when to scale, pause, or change campaigns beyond automated recommendations
• Managing budget risk and escalating issues early
• Intervening when automation behaves unexpectedly or results fall outside agreed limits
• Aligning with stakeholders and the Digital Marketing Manager on key decisions

Requirements

• Matric (Grade 12)
• A degree in Marketing, Digital Marketing, or a related field would be advantageous.
• Certifications in Google Marketing Platform, Google Analytics (GA4), and Meta/Facebook Blueprint would be advantageous.
• 3–5 years’ experience planning, running, and optimising digital marketing campaigns, including budget management.
• Experience within the informal market would be an advantage.
• Proven experience identifying targeted audience segments and delivering data‑led digital campaigns.
• Strong understanding of performance data and the ability to translate insights into optimisation actions
• Proficiency in digital marketing platforms and tools including Meta Ads Manager, Google Ads, TikTok Ads, LinkedIn Ads, Looker Studio, Aleph, and Google Analytics.
• Ability to speak and write an African language would be advantageous.
• Up to date with digital marketing trends, platforms, and best practices.

Required Knowledge / Technical Skills:

• Campaign & Strategic Planning: Ability to develop and execute effective digital campaign strategies aligned to marketing objectives.
• Project Management: Proven ability to manage multiple campaigns simultaneously, work to tight deadlines, and ensure delivery against objectives.
• Platform & Automation Understanding: Ability to work effectively with AI‑enabled advertising platforms, understanding when to rely on automation and when to intervene
• Stakeholder & Agency Management: Ability to collaborate with cross-functional teams and manage external agencies to ensure quality execution.

Competencies:

• Attention to Detail: High level of accuracy in campaign setup, reporting, and optimisation.
• Problem Solving: Ability to identify performance or budget risks early, including when automated systems behave unexpectedly, and take corrective action
• Communication Skills: Strong written and verbal communication skills, with the ability to brief internal teams and external agencies clearly.
• Analytical & Numerical Skills: Strong ability to interpret campaign performance data, trends, and AI‑driven insights to inform optimisation decisions.